news 6 SPN FEB 2012 IndustryNews
WHAT POOL & HOT TUB 2012 TO BE AVAILABLE THROUGH WHSMITH
What Pool & Hot Tub, the successful annual consumer magazine for the pool and spa industry will be available in WHSmith’s stores throughout the country for its new 2012 edition.
The glossy title, a sister publication to Swimming Pool News, will have a March launch date allowing it to be on sale throughout the full swimming pool and spa season.
Owners Go Publishing have again strengthened the title’s position in the market place and the combined effect of distribution through WHSmith stores and interest generated through Google’s flagship advertising product Google Adwords will continue to raise the magazine’s profile.
The 2012 edition which incorporates the British Swimming Federation’s consumer title Pool & Spa
Lifestyle, will again have greater emphasis on hot tubs with an exclusive ‘top30 tubs’ directing consumers to the best buys on the market. Tony Weston, Co Publisher of What Pool & Hot Tub said: “We have been strengthening the distribution and popularity in the market every year and What Pool is now a sought after and well recognised title, very popular with advertisers. There is the added benefit, if you are an advertiser in What Pool & Hot Tub, you are also supporting the industry as it is the only consumer magazine which reinvests in the industry we all support.
“There has never been a more important time to give consumers quality advice in how to buy a hot tub from reputable manufacturers. The industry is rightly concerned about raising its profile by giving consumers as much help as it can and to warn them away from rogue hot tub traders selling inferior products. What Pool & Hot Tub can play a large role in this.”
i FOR FURTHER INFORMATION
F WHAT POOL & HOT TUB ( 01474 813433 :
www.whatpoolandhottubmag.co.uk
Bristol Lido-leading the campaign with chorine patrollers
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SHOWER BEFORE SWIMMING
Swimming pools are being urged in 2012 to introduce tougher measures to ensure swimmers ‘clean up’ and shower before taking to the pool. The campaign includes better signage, on the spot checks and free swimming hats. The campaign from the South West Regional Health Authority says the move would ensure chlorine use can be kept to a minimum which would in turn reduce the number of complaints on chlorine side effects.
“We believe that any efforts to ensure swimmers take a shower before entering a pool are limited. There is no supervision for it to happen and at best there may be low level signs,” said a spokesman. “Much more can and should be done to urge swimmers to make the effort,” he added.
“The campaign needs to be national to see any long term advantage,” he added. “At the very least full signage must make it compulsory to shower.” Bristol Lido, a pool and spa in Clifton, led the way with poolside ‘Chlorine Control Patrols’ to check swimmers have washed before having a swim which includes washing their hair or wearing a swimming hat. The ‘Patrols’ were on hand for a two week period to explain why the Lido is continuing to take an active stance to keep chlorine levels to a minimum and hand out free swimming hats to those who need them. “It’s simple, the cleaner the
CAMPAIGN IS UNDER WAY FOR 2012 swimmers, the less chlorine we need to use in the pool and the kinder it is to the environment and also the swimmers themselves,” commented Mark Thwaites, the General Manager of the Bristol Lido.
“Our European cousins have a tougher approach to those who don’t shower before they swim. In many countries there is a permanent shower monitor checking on everyone before they are allowed to bathe. This doesn’t mean just walking through a shower but washing properly with soap.” The Chlorine Control Patrollers will be poolside and remind swimmers who have not showered before entering the pool as well as handing out the Lido’s own branded swimming caps with reminder messages such as ‘Keep Chlorine Low at our Lido’, ‘Wash, don’t be a dirty girtie’ and ‘Makeup, deodorant, hairspray, sweat, yuk not in our pool!’. “Being British we thought we would approach the issue with humour and sensitivity rather than the hard line taken by some swimming pools in Europe.” The Bristol Lido is hoping that their campaign will not only improve the environment for their own swimmers but go a step towards urging other swimming pools to take a more proactive approach to cutting down their chlorine use.
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