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SPN FEB 2012 Pool&SpaIndustry
www.swimmingpoolnews.co.uk
UPDATE: The latest news from BISHTA and SPATA
BSPF APPOINT NEW IN-HOUSE PR AND MARKETING MANAGER
SMARTER APPROACH TO CUSTOMER SERVICE FOR LONDON SWIMMING POOL COMPANY
SPATA-member London Swimming Pool Company has invested in vehicle tracking technology as part of its commitment to improving customer service.
With the growing workload being generated within PIP, BSPF, SPATA and BISHTA, it has been decided to redirect the resources for promoting the industry directly to the BSPF.
The BSPF is delighted to welcome Lana Suhova into a new PR and marketing role.
Lana has previously worked with companies such as Calvin Klein and managed PR for The Bath Film Festival and The Literacy Festival. “I am excited to start with the BSPF and look forward to working with others and contributing my ideas for a bright future within the pool and spa industry.”
This move will allow PIP and the BSPF to undertake even more work on behalf of the industry to increase media exposure and therefore to maximise the value for money. Chris Hayes said: “I am delighted that we have appointed Lana, she comes with a great deal of experience in marketing and PR. I would like to say a heartfelt thanks to BOTTLE PR for their active support throughout the two years that we have worked with them. They have created lots of new opportunities for the industry and I wish them every success as they grow into an even bigger player in the PR world.”
The pool design, construction and maintenance specialist has installed Remote Asset Management’s award-winning tracking system in a 10-strong fleet of contracting and servicing vans. London Swimming Pool Company Director Jamie Smith explained: “We have clients based throughout Central and Greater London and the Home Counties too, and it is important we offer the best level of customer service wherever they are located. By monitoring the positioning of our vans we are able to streamline our vehicle routing, which is especially important if we receive an urgent call-out. Our resource planning and allocation is becoming increasingly efficient, which translates to better-satisfied customers that know when to expect us.
“What we have found though is that because the technology is so proactive and easy-to-administer, we are experiencing many more benefits than we first thought. Since installing the tracking, we have seen a reduction in the personal usage of vehicles, which means we’re saving money and fulfilling our HMRC requirement. The reduced fuel consumption and improved journey planning of course improves our environmental credentials too, which is incredibly important to us.” Jamie added: “Some members of the team initially questioned our decision to invest in the technology, but it has quickly become clear that we can utilise the tracking system as a management tool that enables London Swimming Pool Company to work smarter.
“Whilst we have only been using the technology for a few weeks it is already clear to see that the investment is worth its weight in gold.”
With headquarters in Yorkshire and an increasingly successful office in Canada, Remote Asset Management has over 3,000 clients each with anything from one to several hundred vehicles or plant within their fleet. Passionate about educating customers as to the value-adding potential of vehicle tracking technology, RAM has prepared a tracking factsheet on the SPATA and BISHTA websites.
SOCIAL MEDIA SESSION A GREAT SUCCESS
Paul Sutton from BOTTLE PR led a high quality social media session at the BSPF offices in Andover when he detailed the importance of Facebook, Twitter and LinkedIn for the pool and spa industry. Lots of practical advice was provided in setting up these platforms and for those members attending the day that had already been using some, or all of these media tools, there was additional advice on maximising their presence. A follow up day is being planned for March to check on progress for each of the companies and this session will also be open to companies that did not attend first time round.
Some great feedback was received about the day, including, Mark from Home Counties (Horsham) who said: “I just wanted to say thank you for yesterday. The course far exceeded my expectations, the content and the depth was spot on and will have a great impact on our business. I will be looking at our Facebook page today and addressing both Twitter and LinkedIn shortly.”
PAST PRESIDENTS ENJOY ‘1066 COUNTRY’
Bob and Anne Spiring hosted the annual Past Presidents Dinner at the Brickwall Hotel in Sedlescombe, Battle, East Sussex. There were 12 Past Presidents amongst the 23 attendees enjoying the Sussex scenery. Bob, who was BSPF President in 2005 – 2006 commented “it was great to see so many old friends coming to ‘1066 Country’ and some guests visited the famous battle site. The event was really memorable, although it was with some sadness that we marked the passing of Ron Kilgannon (Past President 1993 – 1994) with a minute’s silence. The hotel was really helpful and their food was wonderful.”
SPATA TECHNICAL COMMITTEE GETS ITS VOICE HEARD
SPATA’s Technical Committee have been dealing with a number of enquiries about SPATA Standards and once the list is agreed, there will be some amendments issued to current members.
Updates on the representation by
SPATA with other relevant bodies was also provided and these links are a vital part of the growing dialogue by our industry with key partners, such as British Standards, The IET (Electrical), The TTA (Tiling), WRAS (Water Regulations), not
forgetting industry contacts such as ISPE, PWTAG and the Swimming Forum. Having our voice heard inside and outside the industry helps to raise the profile of what we do and helps to shape the changes that we face.
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