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050 MEDIA ARCHITECTURE / OPINION Photograph: Zhou Ruogu Photography


GreenPix Zero Energy Media Wall (2008), a groundbreaking project by Simone Giostra & Partners Architects and Arup Lighting at the Xicui Entertainment Complex in Beijing for the Olympics, is a large-scale display comprising 2,292 Thorn RGB LED light points comparable to a 24,000sqft (2.200sqm) monitor screen for dynamic content display.


ingly more affordable. The speed of this technology’s development is remarkable. I can see the moment in future when we will be able to design our organically shaped 3-d room including an OLED layer of light on our home-PC. We will be able to print the ‘lu- minous dream space’ and life in this surreal landscape composed of material and light. In the future, media architecture will more often be connected to installations that address our senses. Sound and smell will be increasingly combined with media architec- ture.


Most importantly however is a sustain- able approach in media architecture, with regards to renewable energy and reduced power consumption. Exemplary ideas in- clude, for example, the use of photovoltaic elements on the façade to power the light- ing installation.


space. Considering the fast development of named technologies, ‘light graffiti’ in space will become reality.


Imagine an artistic luminous 3D projection flowing with the gesture of a liquid cloud through the space.


Apart from purely artistic approaches, this technology could be used for projects of the following kind: To enhance personal safety on city streets, late at night, virtual three-dimensional companions are activated to glow and walk with you to keep you


DEUTSCH


Von Simone Collon, Designer und Teilhaber von Arup. Während der letzten Jahre hat die schnelle Weiterent- wicklung von Technologien im Bereich Beleuchtung, Medien und Gebäudematerialien zu der Erschaffung einer neuen Art von hybrider Architektur geführt – Be- leuchtung und Medien erscheinen in einer Schicht, die in den dreidimensionalen Raum eingeflochten werden kann. Dematerialisierte Medien und Beleuchtung ha- ben sich buchstäblich zu einem neuen Baustoff ent- wickelt. Dieser Ansatz unterscheidet sich komplett von der Beleuchtung eines Raumes oder dem Uplighting einer Fassade und bietet endlos viele neue Möglich- keiten für die Gestaltung der bebauten Umwelt. Auch wenn sie dematerialisiert ist, so hat die erhellende Me- dienschicht eine bedeutende Auswirkung auf die men- schliche Erfahrung des Raumes. Die Möglichkeiten, Grenzen im Bereich Medienarchitektur zu sprengen, sind riesig. In Zukunft wird die Medienarchitektur häu- figer mit Installationen verknüpft werden, die unsere


company.


The other revolution that will have great impact on media architecture is the devel- opment of OLEDS. Already some time ago the first wallpaper with integrated OLEDs was presented by designer Jonas Samson. Atmospheric lighting in interior spaces comes from a pattern of light, a thin layer of organic lighting diodes that is printed on wallpaper and connected to electricity. 3D printers that allow printing of any three dimensional object become increas-


Sinne ansprechen. Gehör und Geruch werden zunehm- end mit Medienarchitektur kombiniert. Wichtiger ist allerdings ein nachhaltiger Umgang in der Medien- architektur in Hinblick auf erneuerbare Energie und Stromverbrauchsenkung. Vorbildliche Ideen umfassen zum Beispiel die Nutzung von Photovoltaik-Elementen auf den Fassaden, um die Beleuchtungsinstallation mit Energie zu versorgen.


ITALIANO


Da Simone Collon, una progettista associata con l’Arup. Negli ultimi anni, lo sviluppo rapido della tecnologia in illuminazione digitale e materiali da costruzione, hanno portato alla creazione di un nuovo tipo di strut- tura ibrida – l’ illuminazione digitale si presenta come uno strato che può essere composto nello spazio tridi- mensionale. La dematerializzazione digitale e di luce è diventata letteralmente un nuovo materiale di costruzi- one. Questo approccio è fondamentalmente diverso per illuminare uno spazio o per rinnovare l’illuminazione di una facciata, ed offre nuove ed infinite possibilità nel


I would like to explain another possible concept approach; Wind energy can be used to power media installations, for example, by placing wind turbines on the roof. The collected electricity during daytime is used to power the lights after sunset. If there was little to no wind during daytime, the in- stallation glows softly at night, after windy days the façade radiates light intensely. In this example, the careful approach to sustainability demonstrates a conceptual strength and the green corporate identity of the owner.


The possibilities with regards to pushing boundaries in media architecture are huge. With a respectful approach to design, tak- ing the above into consideration I see the future bright and light. www.aruplighting.com


progettare l’ambiente costruito. Sebbene smaterializ- zato, lo strato digitale luminoso, ha un grande impatto sull’esperienza umana nei confronti dello spazio. Le possibilità di spingere i limiti dell’architettura digitale sono molteplici. In futuro l’architettura digitale sarà collegata sempre più frequentemente alle installazioni che richiameranno i nostri sensi. Suono e olfatto sa- ranno sempre più combinati con l’architettura digitale. Più importante è, tuttavia, un approccio sostenibile nell’architettura digitale, riguardo all’energia rinnova- bile e alla riduzione di consumo di corrente. Idee esemplari includono, per esempio, l’uso di elementi fotovoltaici sulla facciata, per alimentare l’impianto d’illuminazione.


ESPAÑOL


Por Simone Collon, diseñador y socio de Arup. Du- rante los años pasados, el rápido desarrollo de la tecnología en iluminación, multimedios y materiales para la construcción ha derivado en la creación de un nuevo tipo de arquitectura híbrida – la iluminación


y lo multimedia aparecen como una capa que puede ser serpenteada en el espacio tridimensional. Lo mul- timedia y la luz desmaterializada se han convertido en un nuevo material de construcción, literalmente. Esta aproximación es completamente diferente a iluminar un espacio o una fachada y ofrece un sin fin de nuevas oportunidades en el diseño del ambiente construido. A pesar de lo desmaterializado, la luminosa capa multi- media tiene un alto impacto en la experiencia humana del espacio. Las posibilidades de traspasar los límites en la arquitectura multimedia son grandes. En el fu- turo, la arquitectura multimedia estará, cada vez con más frecuencia, conectada a las instalaciones que dirigen nuestros sentidos. El sonido y el olfato estarán cada vez más combinados con dicha arquitectura.. Lo más importante en la arquitectura multimedia es, sin embargo, un acercamiento sustentable en relación a la energía renovable y al consumo reducido de la energía. Entre las ideas ejemplares se incluyen, por ejemplo, el uso de elementos fotovoltaicos en la fachada para suministrar la energía de la instalación de ilumi- nación.


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