Simone Collon, lighting designer and associate with Arup, argues that, as long as the designer takes creative control, media façades are to be embraced and not vilified.
The 217-metre long gridshell media façade of the Yas Hotel, designed by Arup Lighting, was the centrepiece of the Abu Dhabi Formula 1 grand prix at the Yas Marina circuit in 2009. It was watched by an estimated 54 million people worldwide.