screen to allow the crowd to see well. The importance of what we do in working with a group that’s large is our ability to provide that communication between a single speaker and lectern on stage and the 10,000 people who can all see and hear clearly so that they can make that connection.”
To Dietze, the biggest challenges of working on events of this scope are mainly the logis- tical details, which can be solved by ade- quate pre-planning. “Typically, at a large event, we are one of many vendors... There will be companies putting up tents, vendors bringing in tables and chairs, catering com- panies bringing in semi truckloads of food, trash pick-up and more - all things that go into large scale events. So we need to pre- plan with these other companies and figure out an overall logistical plan of who is doing what and where so we’re not working on top of each other.”
“Also,” Dietze adds, “we often take care of electrical power distribution and, of course, we need to plan for the location of equip- ment strategically so we don’t do sound relay next to a catering hub where the cap- tain is trying to talk to servers, for instance.”
Another aspect that Clear Sound must work around is the ever changing weather, which has contributed to what Dietze feels are some of the company’s most memorable events (unfortunately, not always in a posi- tive way). But Dietze adds that such uncon- trollable circumstances do offer the benefit of experience and an ability to always be prepared for everything - even unexpected developments.
Planning big events can be complicat- ed, but it doesn’t have to be a daunting or overwhelming task. By choosing the right industry partners, keeping the lines of communication open, and paying close attention to the details, such events can go off successfully without a hitch.
Kristin Zeller is a freelance writer, and works in the Special Events Office for the Philadelphia Phillies at Citizens Bank Park. 215-218-5100 •
kzeller@phillies.com
Mid-Atlantic EVENTS Magazine 47
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