Aims and Objectives of a Community Led Sustainable Tourism Initiative


Building partnerships between communities, local government, advisory and funding agencies in essential in order to undertake community based tourism founded on local human and natural resources in order to increase the economic competitiveness of the area.


First and foremost, it is important to agree what are the aims and objectives of the initiative. Providing a framework for a long-term structured programme will result in the production of an integrated local tourism development strategy.


Aims  Enhance the area’s image by stre h x


quality loca l pr oduce, t


 Improve the skills of t e local pe create their own opportunities.


o d. ssing its quality hospita


 Boost te eisting local tourism/hospitalit benefits of increased touris h


h ugh a Turis


hus creating new opportunitie m accrue to local people


ople to ta ke adva


 Promote the area as a destination in symp  Provide a frum t ro


Objectives  Assist local people in iden


lity, qualit ntage of the op


the continuity of the project to come together to e sure th develope


tify g opo and economic development. in p rtun  Increase the economic activities of comm a  Identi  Identi


technical, financial and persona kl sills of local people so as to en l


velop t e approprate abe th


unities. h


take advantage of these opportunities. fy and de


individuals and cmmunities in the


 Identify appropriate tr programme


and marketing. aining


- traditional building skills, ICT o, turism manageme


ng


s in a range of rele nt skills nt, crafts, business pl


va anni ,


“develop appropriate training programs”


-9 -


velop opportuniti s for o


em to e


hospitality, craft and local products sector.


chanism to help re i


ities f r in vi unites by maki


i e


responsible use of the area’s natural resourcs and heri  Identify the opportunities for the use of to s n development, as a me smaller rurl comm fy and de


o m Associatin for those people diectly interested in n


athy with the object o


ives of the project. r


e strate gy is maint ined and a y environm portunit ent and s for adding value locally.


y industry and ensure that the economic .


ies - and t o


urim, i cludn o


o di dual and cmmunity business ng full a d ecologically ig cmmunity to m


o n tage. uris vive the economy of the area and the


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