Sense of Place
Programme Objectives − To raise awareness amongst existing and potential tourism enterprises of the opportunity to create higher value, more sustainable forms of tourism by linking into the distinctive activities and interpretations (e.g events, festivals, heritage leaflets, themed walks, arts, crafts and food/drink products) of their local communities.
− The seminars should also serve to animate the contents of the Wales Tourist Board’s ‘Sense of Place’ Toolkit.
Course Delivery & Content
− A series of awareness raising seminars/tours/visits should be delivered by local community representatives and professionals.
Module 1 - Introduction Evening This should provided an overview of community activities and interpretation, including events, festivals, heritage leaflets, themed walks – which tourism businesses can link into in order to provide visitors with a more stimulating, authentic experience. It should also provide a synopsis of forthcoming seminars and an introduction to the Wales Tourist Board’s ‘Sense of Place Toolkit’.
Module 2 - Be Seen, Be Heard in Welsh This seminar should be facilitated by an appropriate welsh language promotional organisation e.g. Menter Iaith and provide an overview of simple ways that tourism businesses can engage with the Welsh language, to the benefit of visitors - whatever their personal level of understanding. Information on financial assistance available to businesses wishing to promote their services bilingually should also be given.
Module 3 - The Big County Tour A local representative of the Blue Badge Guide Association if available should be approached and asked to develop and run a tour which would allow tourism service providers to uncover some of the area’s lesser known communities and the ways in which local heritage, culture and environment has been interpreted.
Module 4 - Locally Inspired Interiors, Arts & Crafts A local interior designer/curator can be commissioned to explore ways in which a ‘Sense of Place’ could be interpreted in interiors and how interiors of premises can provide the ideal backdrop against which to showcase the works of local artists – whether this be visual, art, music, literature or local crafts. The works of many artists/craftsmen should be identified and the seminar supplemented by visit to local producers.
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