Identifying Strengths, Weaknesses, Threats and Opportunities


SWOT Analysis is a mechanism for identifying the area’s strengths, weaknesses, opportunities and threats. It also helps in planning for the future because once it is known what the strengths, weaknesses opportunities and threats are, plans can be made as to how they can be addressed.


The following table shows the sort of things that might form strengths, weaknesses, opportunities or threats in the area


Weaknesses


Are the characteristics of an area that may impede or weaken the efforts of social or economic development. They may include:


Econ business su f lo


to training, i suffici inadequate affordabl


Lack o cal co Poor communicati Pollution


c o


omic - distanc m markets, absence of ppor n


t an


e fro d in


vest nfid ce c en . ons - roads, railways, ICT


Poor tourism infrastruture. Poor agri


. cultural land with little opportunity for diversifiati n and added value. me


ent managemnt skills, e business premises.


nt, la e


ck of ac cess Threats


Are things that might happen or which could hold up or reverse the process of development. They might include:


The closur e of a major i dustry n The collapse of a long-et


local products The pr


erosio n


They might highlight the need for: Capaci


who wish to, understand and be involved in dev


e lopm t


ty buiding in l cal pop lati en


l o


g advanag aining


o t


Lack of skills and training preventing local peopl from takin access to tr


t e of opporuniti


Managmen Encour em


e t devel pment


businesses and potential businesses - producer groups


ag ent of co-op rati , muu


t al assistan factories


Access to business advice and support Knowledge of markets and marketing The exploit


a o


external busnesses and organisa benefit to local people


po tion


tion of the t urism oprtunities by i


s with n o


e on btw ce groups


up uni ts, pu


Access to subsidised financial packages Access to business start-


rpose built e een es Local e u on enablin g all ospc f fl n sablished m rket for a et o oodig or of ca tast rophi c soil


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