Cultural and Heritage Tourism


Cultural and Heritage Tourism Development We are particularly lucky in Wales as our rich cultural inheritance can serve the future well- being of our communities. Visitors wish to experience what is local, or special, about a particular place. Heritage varies very greatly from area to area. It gives each place a local distinctiveness. This local distinctiveness can be a source of pride to the people who live there and an attraction to people from elsewhere.


“Travellers to a ne


Local heritage can contribute towards creating a new tourism dimension. This will encourage year-round visits to the area and thus extend the tourism season.


An area’s heritage includes wildlife habitats and species, natural landscapes and man-made landscapes.


 Natural and man-made heritage includes:- − Wildlife habitats and species − Natural and man-made landscapes, including agricultural and industrial − Towns and villages, rich in detail − Historic and industrial traditional buildings − Many other artefacts, such as graveyards, bridges and windmills. − Traditional transport links – historic railways and canals.


 Alongside this ‘fixed’ heritage is a great wealth of inherited culture: − The history of people − Their folklore, language and religion − Their traditions: in music and dance, in food and drink, in arts and crafts and industries.


− Local people themselves can be a vast source of information.  Local people can be trained and act as guides to the heritage of the area.


 Existing cultural events and festivals can be linked into the tourism offer (see festivals & events section)


 Key Points: − Explore the past, glimpse the future − Counterpr experience


d g


− Consider a longer-term strategy − Alongside t


h g ople − Need to project the here-and


“ The best marketing message is cult “What clicks with tourists is not spe


ouctive to sell an imae wh ich visitors are then unable to


− Need for any marketing exercise to prom resonate with local pe


e traditional ima es inject new, modern features n i


u rlaties, but somet ing t at is genuine”


-now as wells as the past ural diversity” v


h h


Report of the Cultural Tourism Seminar 8-9 March 2001 Brussels -41-


ote authe ticty of experience and to w land


wish to feel its culture and be touched by its people"


Queen Noor of Jordan


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