Objective


The objective of the manual is to provide a simple step-by-step guide and framework which will encourage and enable local people to work together with key partners to develop tourism opportunities which give maximum added value benefits to communities, whilst enhancing and interpreting their rich heritage, environment and culture, and utilises local products and services.


Process


The key elements of developing communi  the buil ng o


di can ha ve a


 engagi o  identi n


n im


f a support part s pact o


n sustai ng lcal pe


developing the strengths of the area and its people, including activity, green, inclusi


fyi g and develo v n


e ad heritage to ism, fe


ping qual y niche turism and vsitor pr ur


ople in an area, communit it


stivals a d events.


o n


Community engagement is facilitated through a process of Action Planning where by the community gains an understanding of the economic benefits of tourism, becomes involved in a local area partnership, acquires an awareness of opportunities and local access to training, and develops a network to facilitate the development and implementation of the Action Plan


The identification and development of quality niche tourism and visitor products is undertaken through the area-based partnership and includes activities such as local history research, heritage and environmental interpretation, developing and supporting local festivals and events and encouraging new and existing businesses to take advantage of the opportunities being created


urism develop ent. y based pa i


m rtnership a pproach oducts based o n l


nerhip c nsistng of al nabe to


i


ty led sustainable tourism are :- o


l key strategic orga nisati ons t at h


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