Product Identity/Themes & Niches
It is vital that time and care is given to selecting your unique product identity and expert advice sought. There must be close collaboration with local authorities, your regional Tourism Partnership and the Wales Tourist Board. Wherever possible link to existing National, Regional, and Local Tourism Strategies and Initiatives e.g. the WTB Walking, Cycling and Cultural Initiative and the ‘Herian Initiative’ for the interpretation of the South Wales Industrial Heritage.
What unifying themes can you give to your tourism products that will give them and your area a unique focus in the market-place. This could be:-
geographic, historic, linked to special natural/environmental feature(s) based on the key activities identified.
Theme & Niche Opportunities
Identify special niche opportunities based on the area’s strengths, its location, its skills and resources and current market trends. Seek advice from tourism experts and Wales Tourist Board.
Holidays could be marketed under themes such as Green Tourism, Heritage or Cultural Tourism. More specific market opportunities might include: Walking Cycling Orienteering Fishing Industrial heritage Food & craft weekends Accommodation linked to festivals and e
v ents Canoeing.
Wherever possible ensure close linkage between activity, accommodation, food & drink, local specialist shopping.
Examine providing holiday packages, including luggage transfer, pre-booking of events and weekend breaks.
Always consider opportunities for linking to public transport.
Identify niche opportunities like fishing
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