Supporting Local Businesses Business Advice, Support & Training
The local authority and all key agencies must be committed to ensuring that anyone identifying an opportunity for business creation or development is immediately assisted.
Publicity Plan: Make sure that there is maximum publicity locally for the tourism strategy. This will help ensure that existing business people identify new opportunities for their businesses e.g. bike and footwear shops and may be recruited into the planning process.
Easy access to specialist business and tourism development advice: by individuals and groups, from the outset of the process, will ensure that local people both see and seize the opportunities.
A Tourism Needs Training Survey: will help identify the need for courses for existing hospitality and new businesses that must be arranged and delivered locally if a substantial uptake is to be achieved. These should be organised at the start of the implementation of the strategy.
Introductory sessions of one day ‘Taster Seminars’: eases people into training by demonstrating it can be valuable and enjoyable. Experience has found that inviting existing and potential tourism businesses to a comprehensive range of one day courses is more effective in persuading them to participate than starting with lengthier sessions. For many people in the trade or contemplating joining it, it could be many years since they were last in education, therefore the prospect could be intimidating.
A Quality in Tourism programme: linking attendance on a pick & mix variety of one day business courses to small grants to directly improve the quality of the product already being offered to visitors by existing tourism and hospitality businesses, will kick start the process of ensuring a quality product.
(See appendix 2 for suggestio ns o f trai ning programmes.)
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