Networking of green businesses to offer packaged holidays with luggage transfer. Accommodation providers participating in walking and cycling holidays could give a 5% discount to visitors arriving by train
Green Tourism Network to be established to meet on a regular basis. Green Tourism marketing initiative aimed at persuading holiday makers to leave their cars at home and travel by train and bus.
The use of local products should be encouraged for all infrastructure work and local produce highlighted on menus. Women in particular should be encouraged to start their own local produce and catering enterprises.
Involving communities through organising local festivals, including food festivals, is important, in order to ensure there is variety and depth to the tourism offer
Green Tourism Development Process
A green tourism initiative can only be effectively put in place if it has the enthusiastic support of local tourism and hospitality businesses. It is essential therefore to encourage local tourism businesses to espouse environmentally friendly practices. In order to do this there must be a programme to:
Raise awareness of the benefits of ‘green’ tourism to businesses. Encourage existing businesses to undergo a ‘green’ audit. Support ne
environmental good practice an Encourage businesses to ad
‘greener’ future.
Support and advise on gran h
o t applications ma Support t e ‘green’ network of businesse y o
of a new turism opportunit. Local co-ord enable the activities and th
de to im m o ple ent action plans. s and encourage them to work towards
adopting a Green Charter Mark to confirm their commitment to sustainable tourism. Facilitate a network of green tourism businesses in associ
e accmmodation to be ma
ination of t urism service providers will rket
package e.g. weekend or 7 day walking, cycling holidas liy nked to l gga n
The success of a ‘greening’ initiative will lie in substantial local support. It must be designed with hard-working business people in mind with venues and timing of courses adapted to these requirements. The project must recognise that sufficient numbers of tourism operators need to be involved to ensure a marketable product is developed.
Training
Greening a destination is an achievable goal. By promoting the initiative in an area where there is potentially a critical mass of tourism operators, you will be able to arrange training seminars in the locality, thereby ensuring that each training course is accessible.
During the training programme, utilising the skills and knowledge they are acquiring and the audit results, each business will work on a personal Action Plan tailored to the individual business.
-39- u ge tra sfer.
ation with the development ed as a complete holiday
w and existing bsineses thro h ap p t d cost saving techniques. pleme t acti
u s opt and im ug n pro riae traini on plans to wor
ng and avce ondi k towards a
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