Developing Green Tourism
If the development work already identified has been undertaken, then the area is already well on the way to having in place many of the components necessary to develop green tourism
Research conducted by the Wales Tourist Board has identified a number of market segments that could become areas of growth for the industry.
These opportunities for product development include: Green tourism Short breaks and out of season holidays Activity holidays
In fact all three are closely related and the development of green tourism products clearly must encompass appropriate activities. To ensure that the tourism products are sustainable, the growing short breaks market, particularly out of season, is an important target which could make a significant contribution to the local economy.
The major energy and pollution problems of the world have to be solved by governments and multi-national corporations, however, small contributions in many small communities can add up to a significant improvement. An essential part of developing this opportunity must be to ensure that the infrastructure that will be part of green holiday packages must also be environmentally friendly.
The Aims and Objectives of a Green Tourism Project
A green tourism project should aim to encourage visitors to travel to the area by public transport whenever feasible. It should encourage those who do travel to the area by car to minimise their use of car travel whilst staying in the area and provide easy access to the area by public transport.
It should also encourage local residents to leave their cars at
home and to use public transport, whenever possible, when visiting the countryside, forests and mountains. Consequently, it should provide easy access to information on visiting the area by public transport, encourage and promote environmentally friendly activities, enhance, promote and interpret the countryside and its accessibility, and promote the area to potential visitors who are looking for a “green” holiday
Components of a Green Tourism Product
Infrastructure. Way marked and themed walks, on and off road cycle routes, town and village centre interpretation, safeguarding of local heritage sites.
Access to the countryside and forests for people with disabilities. Make a plan so that a person with disabilities could visit the area and be sure of a convenient and trouble-free holiday
Long distance trails will earn into the local economy, particularly if there is a good spread of tourism businesses along the trails.
“Green” business advice and training of tourism businesses including Greening y
o ur Bsine u ss seminars. -38-
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