Strategy for an Area Based Approach


Before initiating projects it is important to agree a strategy and an Action Plan based on the area’s resources (an area-based approach)


A detailed understanding of the area is needed and should include an audit of resources. An integrated approach should be agreed with all agencies, if at all possible from national level down, aiming to fully involve local people from outset. Every effort must be made to link to wider regional and national strategies.


Potential conflicts must be identified and resolved from the outset (such as heavy industry versus tourism). The aim should be to create maximum opportunity for local people through developing shared opportunities and promoting networking.


A sustainable local tourism strategy needs to be based on partnership, and should aim to encourage and promote environmentally-sensitive tourism development bringing maximum local benefit.


“Resolve potential conflicts”


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