Similarly the Wales Tourist Board’s “Achieving Our Potential” document describes “there are an estimated six million people with disabilities in the UK, many of whom are currently unable or disinclined to take a holiday…. It would certainly be in the interests of the tourist industry to seek to meet the needs of such a large untapped market”.


Current demographic trends indicate that there is a danger that – unless action is taken now – personal mobility issues will prevent an even greater percentage of the population from taking holidays in the future. By 2005 1 in 5 of the population will be over 60.


Key Highlights of the Study  Over 80% of people a family/frie ds;


c  Holidas ta y n


 People with disabilit  Onl


quire t eir disa h


into ‘groups’ at ‘centres’; y 6% of registered disabl


bilit h o continue t


y trough illness, accident etc.


ken prior t ho te event would have been take ies want t


o holida


 Small organisations are less aware of legislative requir well;


 80% of service providers feel ‘they don’t ne – although 70% had not carried out a y for


ensurate customer ca


 The importance of accurate information;  The range of disabilit


themselves as to whether faci


Developing Inclusive Tourism  Raise awareness of the real needs of pe go incl


u s inclusivit y;


 Encourage businesses to adop  Support advice o


n ppl


 Facilitate a network;  Support t criteria.


h e network and e co age to wor


n grat a icati ns; n ur


o k towards ad optng nationa/European i l y in th


n independently or with is way and not be segr


ed people use a wheelchair; ements and responding less n m of audit;


 Many staff who work within tourism businesses lack an aw local comm


s are suita le or not. b


ed to make changes to their businesses’ areness of disability and


re skills to meet the needs of thee clients; s


ies is so great that decisions need to be made by visitors litie


benefits this ‘market’ offers to businesses;  Encourage businesses to under  Support ne


usiv


ople with disabilities and t e potentia ity audit


h ;


w and existing bsineses thro h ap p t t and im


ug n pleme t acti


pro riae traini on pl


ans to im ove i clusi ity.


ng and avce ondi pr


n v l egated


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