Culture


Local communities are a key component of a cultural tourism experience. Culture’s most important audience is on its own doorstep and efforts to promote it to tourists will not be successful if the initiatives being run do not have local support. Local communities therefore, must have a major input into any initiatives. They may also provide some of the infrastructure for larger cultural tourism projects.


Culture and Tourism Key Points


 Remember people are looking for – an experience, not a destination – quality – authenticity and distinctiveness


 Cultural tourism starts at home. For it to be successful the cultural activities and events on which it is based must first win the support and interest of local people.


 Rooting cultural tourism at a local level produces something credible and authentic.


 Determine where it is sufficiently distinctive compared to its competitors, enhance and market


 Supply currently exceeds demand Sense of Place


It is important that the hospitality trade, in particular accommodation providers, have a good understanding of what is special about their area. The Wales Tourist Board has produced a ‘Sense of Place’ toolkit for the trade which can help this process. PLANED has developed a training programme for the area taking up the key themes and tailoring them to the local situation. (see appendix 2)


Key Themes


 Wales and its people  Working with the Welsh language  Working with buildings inside and out  Food and drink  Using creativity and the arts  The great outdoors


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