However, there are frequently problems with regard to planning, co-ordinating, publicising, festivals and events. These include:-
Dates of events are often not decided far enough in advance to meet event publication deadlines.
Decisions on whether or not events would take place are not made until the last minute.
Details of the content of events are not clear. Details of local contacts are not always known. There was no guarantee that an event that takes place one year will also take place in the next year.
The organisations of long standing events relied on the efforts of fewer and fewer people.
In some cases it is surprising that even local people turn up for the events because of the lack of information and publicity locally.
In the early years of developing their events, first and foremost events organisers must aim to be successful locally, i.e. in attracting people from the immediate area, then from the wider local area. Attracting tourists must be a second aim and considered a bonus.
To significantly contribute to the tourism offer there is a need for:-
More events spread throughout the year, but particularly in April/May/June and September/October.
Better liaison and co-ordination to prevent clashes of events. Closer networking between events of a similar nature to exchange best practice, undertake joint marketing etc.
Linking events and festivals more closely to tourism offers and packages. Widespread promotion of the fun and experience of festivals and events.
Develop an Events Training Programme
Well organised events are much more likely to continue year after year and their contribution to the local economy through developing their tourism potential will grow year on year. Therefore, it is advisable to develop a training programme which festival organisers are encouraged to attend, covering all aspects of festival and event organisation. (see appendix 2)
Festivals & Events Network
All participants from the training programme should be encouraged to join a Festivals & Events Network to exchange good ideas, to ensure that there is collabrative planning to prevent clashes of events and to utilize joint promotion marketing opportunities and to keep up to date on legisltation etc.
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