Enabling the Action Planning Process
By encouraging as many people as possible to become involved in the development of their area and by providing mechanisms for them to do so. People can contribute their skills in a wide variety of ways.
If the components of a tourism strategy are examined it can be seen that many aspects do not obviously relate to tourism, and many people who can and do play a part have little or no interest in tourism per se, nevertheless, their contribution is vital to its long term success and sustainability.
If local people are to be fully involved, and are to be assisted to take advantage of the opportunities, then the following needs must be addressed. If this aspect is ignored, progress in the area will be much slower, with fewer people seeing or seizing opportunities.
Capacity building in local population is essential, enabling all who wish to, understand and be involved in developing the opportunity. A wide range of mechanisms are available to assist the development process.
Make the necessary links with people with local knowledge and enthusiasm. This allows local people to contribute their skills and enthusiasm to the benefit of their communities e.g. local historians
Involving people in, firstly the analysis of local issues, and subsequently in the decision making process about creating of new opportunities and activities, will ensure it is more likely that they will make the best possible use of the range of resources available. The process is lengthier, requires more painstaking effort, but brings more lasting benefit.
The long term success of the project will depend upon the contribution that communities and individuals are able to make. Existing and new ideas for exhibitions/events and festivals can be linked into the themes and trails and will be fundamental to the success of the campaign, helping visitors to feel welcome and to encourage them to stay as long as possible by providing a range of exciting products for them to enjoy.
Women frequently make the biggest contribution to the development of tourism, particularly with regard to accommodation and food opportunities. It is essential, therefore, that every effort is made from the outset to make it easy for women to become involved in the identification of opportunities, with childcare provision made available at meetings and at capacity building seminars etc.
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