Identifying the Support Partners


Partnerships are essential to the successful development of area based, community led sustainable tourism, and, by the very nature of the product, the partnerships must be very widely based. This is a guide to putting in place the necessary support partners and assist the development of a successful tourism opportunity. Obvious potential partners include the Wales Tourist Board, the local authority, training and enterprise organisations, development agencies, and other specialist bodies.


Rural Tourism Partnership Checklist To identify all of those organisations that will need to be involved in supporting the process the questions, who will do what, and at what level? need to be asked with regard to:-


Getting the area ready  Who will carry out the audits of local resources, environmental, heritage, recreation, etc?


 Who will re y search loca ?


 Who will oversee restoation/making sa  Who is responsi countrside


l herita r


a


 Who will identify walking & cycl  Who will wymark? i.e


Getting the people ready  Who will w


o  Who will re rk wit ge?


ble for managing and im oving the environment, forests, lakes, ing routes, thematic car tours?


fe heritage sites, negotiation access? pr


. be responsible f r si o gnage of footpaths, si s of interes te


 Is there someone who can advise on access for all?  Where can courses be held locally?


has influence with speial interest groups eg. farmers, busi local histor


n .


ians, natura e


 Who gives businesses advi  Who will dsign trani guest houses, cafés etc?


 How will you de


cruit new b sinesses etc, o to trani i ng curses for ex


n o velop networks


between accommodation providers, craft producers, café owners, food producers, activity organisers etc?


Marketing  Who will research the markets?  Who will design


literature/interpretation ma  Who will wite broc


r


 Who will be responsible for marketing and a


t wha terial?


hures, leaflets t level?


?


lists, walkes, cyclists etc? u


r i ng courss? e


ce in the area, and is it readily accessible? isting and potent


ial tourism businesses –


h local people on c nfide ce building, info n c


o rmi g, invol ving, who nesses, craftspeople, t etc?


research local heritage -12-


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