Community Visioning
Workshop One: SWOT Analysis Book a large comfortable room You will need:
Several sheets of ‘Large paper’ Several Flip chart pads Marker pens (at least enough for everyone to have one each) Biros (at least enough for everyone to have one each) Plenty of Post it notes of different shapes and sizes Sticky symbols (a different symbol for each group) Name badges for everyone
Aim: The aims of this activity are to break down barriers, draw out a picture of any developments & changes within the community, undertake an audit of current picture, trends & issues and explore strengths, weaknesses, threats & opportunities.
Activity 1: Highlight key issues - introduce concept of SWOT analysis (45 mins)
Where you identify STRENGTHS, build on them Where you identify WEAKNESSES, correct them Where you identify OPPORTUNITIES, exploit them Where you identify THREATS, protect against them
Activity 2: Weaknesses, Threats, Strengths, & Opportunities
Participants are asked to sit in groups of 6-8 people but working first as individuals, participants are asked to identify firstly 3 main Weaknesses about their community in the PRESENT day. Then they are asked to group their findings and discuss before moving on to Threats then Strengths and finally, Opportunities. After the final session on ‘Opportunities’ each group feeds back to the rest of the room. This is an important exercise – laying the foundation for the action planning process. Ensure people explore all aspects and commit their thoughts to paper.
Feedback: One person from each group is asked to present the groups findings (5 mins per group)
Activity 3: The exercise should be repeated looking specifically at tourism (30mins)
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