Workshop 4: Irrigating the Desert Activity:
Irrigating the Desert Adding value to the local economy through tourism
Translating Ideas into Action (60 mins) NB Put on the wall the Plug Tree from the previous session
Aim: Creating a realistic plan for concrete action to ensure maximum local benefit from the tourism initiative.
Materials: Flip chart paper for each group with desert and canal drawn on them, several coloured marker pens for each group.
Interest group ideas and themes are posted around the room, based on findings to date. Participants are asked to form interest groups around these.
Preparing the Central Irrigation Channel The groups are asked to imagine that each major flow of income/people/activity into the local area economy is like a main irrigation channel. The banks of the channel become green as the water flows in, but the rest of the area remains dry and barren. Smaller channels from the main flow will need to be dug to ensure that the rest of the area becomes green and fertile.
Each group identifies the potential flows or plugs into the local area economy based on their interests and the information from leaky buckets, one flow is looked at at a time. Some groups may wish to carry out the exercise more than once to look at separate flows. Each group should label its central irrigation channel with the inflow.
Digging Mini Irrigation Channels Each group discusses and agrees ways to bring about more local re-spend of the money entering the local economy through the major inflow.
The group draws mini irrigation channels onto the flip chart - one per idea - and labels each channel.
They are asked to think about what would be needed to bring about the local re-spend - for example, purchase of local services, training, marketing, time or money. These can be thought of as the spades that would be needed to dig irrigation channels.
They write
these ideas onto different coloured Post-It notes and place these on and around the relevant irrigation channel.
Watch Out For: Very large groups, group domination, not taking responsibility.
Feedback: Choose one person from each group to present its ideas for irrigation channels to the rest of the workshop participants (5 mins each group).
What Next?: This work will be incorporated into the Draft Action Plan and the working groups will continue meeting to develop the ideas.
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