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MARKETING Silver Society’s Hypoallergenic Jewelry
EVERY WOMAN likes new jew- elry, but not everyone can wear it due to allergy issues. But now wholesaler, The Silver Society, has a solution to this vexing problem: nickel free jewelry and accessories, a new product able to be worn by all. Founded by mother and son team, Tracy and Sean Gizatullin, the company was founded in 2009, conceived as a family run business. “As we began our project and ran sev- eral test markets, we found that not only was the jewelry well accepted, affordable and excit-
Nickel-Free Hypoallergenic The Silver Society line is both
HANDCRAFTED Ages 16-80
Boutique Specials! Ready to Ship Holiday Orders
Collections Discounted
Newbury Park, CA 91320
Email:
silversociety@live.com www.SilverSociety.net Call: 805-491-2982
96 November 2010
fashionable and hypoallergenic, and includes chains and stone- work, as well as thick and thin leather pieces. “Most pieces in our line are handcrafted and exude a worldly, fashionable style,” Gizatullin says. “As you look through our earrings, rings, bracelets, necklaces and more, you’ll see the uniqueness of our lines. We strive to create jew- elry that women feel beautiful in. And when you feel beautiful, it’s a good day!” Most of The Sil- ver Society’s pieces are designed overseas, although Gizatullin is
continued on page 98 is Now INDEPENDENTRETAILER
ing, but there was one thing we didn’t count on: our jewelry is al- lergy free,” Tracy Gizatullin says. “Now we can market not only to the 80 percent of women without allergies, but also to the other 20 percent that have allergies to nickel products. This was such a pleasant and exciting concept. We had found our niche.”
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