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Safety Tech Markets Hidden Cameras
THE DOWNTURN in the econo- my is not necessarily a bad thing for everyone. Case in point, Safety Technology Inc., a dropship whole- saler of self defense products, hidden cameras and surveillance systems. Company founder and CEO, Mike Gravette, attributes his company’s ongoing success to the fact that, “When the economy goes south, people become concerned about their safety.” To that end, Gravette has found a niche area of his business that is exploding, and offers a big opportunity for re- tailers. Asked about his top sellers these days, Gravette was quick to name, “stun guns, pepper sprays and personal alarms,” available at
www.safetytechnology.com. But he’s also fi nding growing suc- cess in hidden cameras, especially with the line he carries that comes with its own DVR system. “For years in the past, hidden cameras had always required a separate recorder, monitor, or DVR for later viewing,” he says. “But now they come with built-in DVRs, which makes it much easier for the end user to just set it up, point it and turn it on.” Gravette’s been in business
since 1986. Prior to starting Safety Technology, he was in the military with top security clearances, so he knows a thing or two about per- sonal safety and security. And his line of personal and surveillance continued on page 94
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