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www.IndependentRetailer.com PRODUCT TRENDS Veteran Candle Maker
Moves Into Retail continued from page 58
tor Candle” and an “Odor Blast Smoke and Odor Eliminator Candle,” each available in four fragrances. Each item has a point of purchase display unit provided to accommodate the retailer. SFI is also offering retailers
another innovative product, its “Greeting Card Candles.” Intended to be sold for about the same price as a greeting card, the product comes with ten different messages, and is packaged in an attractive gift box, ready to give away. The company hopes that a “card” product that has lasting value will prove compelling with shoppers: This message is reinforced with
the slogan, “The Greeting That Lasts.” The 100 percent soy can- dles are heavily fragranced and colorfully labeled. “The Greeting Card Candles
are unique,” says Hart. “There’s nothing out there like them that we know of.” To maintain a unique edge for these unusual products, SFI has trademarked both the product names. “The Odor Blaster and Greeting Card Candles are ideal for indepen- dent retailers,” he says, citing the smaller quantities available. An interesting product made of re- cycled wax, the “Charming Home Candles” line is available in lot quantities. “The eco-paraffi n re- cycled product is intended for the larger operation who can bring in pallets,” says Hart. This item
From $20 A Kit & UP I
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$99 SPECIAL Store Starter Package Retail Value $245
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retails for prices that should allow for a quick sell through. All three products have good
profi t potential, according to Hart. “We fi gured we have to enter the market at very competitive prices. For the independent retailers, we offer great pride in giving good service, communication, and displays.” He also offers high margins. “Everything will give retailers keystone, that is, 100 percent markup.” ■
For more information: SFI Finest Fragrance 130 Venture Way Somerset, KY 42503 Toll Free: 800-449-4483 Tel.: 606-451-2222 Fax: 606-451-2333 Email: info@sfi
products.com Website: www.sfi
products.com
NO MINIMUM ORDER
Contact Greg: 702-768-0948 60 November 2010
C-STORES SELL 2 KITS PER DAY WITH MY DISPLAY
is Now INDEPENDENTRETAILER
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