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Keeping The Faith
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and the wider world. Follow- ing the beliefs of its founder, the company supports tithing and donates to many charities wholeheartedly. After the 9/11 at- tacks, Kerusso gave $20,000 to the American Red Cross and the Salvation Army. Over the years, Kerusso has donated hundreds of thousands of dollars to churches, organizations for young adults, women’s shelters, and disaster groups, to name a few. The com- pany also takes its eponymous mission seriously, as well. The name, “Kerusso,” derives from a Greek word meaning, “to herald divine truth,” that is, “to preach.” In a way, the company fulfi lls its mission, “to preach,” every time someone reads one of its shirts. By that measure, Kerusso has reached out to millions. The com- pany’s most recent initiative is an effort to bring a Christian theme author’s movie to northwest Ar- kansas. According to a recent report on a business-to-business news website, Fibre2Fashion, Kerusso has become the offi cial apparel partner for, “Like Dan- delion Dust,” a new fi lm starring Academy Award Winner, Mira Sorvino, and based on the novel by best selling Christian fi ction author, Karen Kingsbury.
Stand Out Merchandise
But the awards and the contribu- tions wouldn’t be possible without powerful products. Sweatman
continued on page 92 INDEPENDENTRETAILER.COM for Industry News & Updates November 2010 91
The Bargain Outlet Wholesale
www.wholesalecentral.com/thebar0001
Snowman Stocking Holder
Plush Stocking
Plastic Pullback
Push Dragonfly
112 No. 7th Street, Marshall, IL. Open 10-5, Mon-Fri Orders & Showroom 217-826-6230
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