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COVER STORY Fragrances &
Scented Products continued from page 77
biggest mistake we see: store- owners don’t know how to make themselves attractive to their cus- tomers,” he says. “Retail stores should be divided into three seg- ments: 40 percent with low-end products, 40 percent of midrange quality products, and 20 percent of high-end products. They have to learn to carry a mixed line,” he states. “Products are retail impulse items; if your store looks low-end, your store looks cheap. That’s the biggest mistake they make. And yet,” Santoni adds, “people who take my advice and succeed make me proud.” ■
Captain Redbeard’s Products Introducing Guy Harvey Gourmet
Better Than the Competition and Less Expensive Too!
Almost a Dozen Tasty Gift Collections Available. Other programs available: Private Label
LOW MINIMUMS COMPETITIVE PRICES RELIABLE SERVICE CAPTAIN FOODS, INC. WE SHIP ANYWHERE FOB: Edgewater, FL 800-749-5047
www.captainredbeard.com 78 November 2010
Distributors Wanted
SAMPLE KITS AVAILABLE
L&V Creations 5415 NW 161st Street Miami Gardens, FL 33014 Tel.: 305-430-9700 Email:
kingduey@earthlink.net Website:
www.scented.com
is Now INDEPENDENTRETAILER
For more information: Veneto Wholesale, Inc. 549 N.W. 28th Street Miami, FL 33127 Tel.: 305-572-0150 Toll Free: 800-226-3013 Email:
delyakim@ud2006.com Website:
www.ud2006.com
Kheops International P.O. Box 177 Colebrook, NH 03576 Tel.: 603-237-8188 Email:
technic@kheopsinternational.com Website:
www.kheopsinternational.com
Matt’s Incense 35 Enterprise Drive Bunnell, FL 32110 Tel.: 386-446-3118 Email:
incense@mattsincense.com Website:
www.mattsincense.com
Planet Naturals 307 East Kinbrough Street Mesquite, TX 75149 Tel.: 800-675-0074 Email:
joel@planetnaturals.com Website:
www.planetnaturals.com
Incense Plaza 9777 Harwin Drive, Suite 108 Houston, TX 77036 Tel.: 832-723-4470 Email:
info@incenseplaza.com Website: www.wholesalecentral. com/incensenmore
Southern Candle 915 Cherry Street North Wilkesboro, NC 28659 Tel.: 336-838-8844 Email:
sales@southerncandle.com Website:
www.southerncandle.com
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