Go Back to
www.IndependentRetailer.com COVER STORY Fragrances &
Scented Products continued from page 70
or about $1,200. New customers can also order just three differ- ent fragrances for about $150. Orders are shipped in one, two or fi ve gallon “paint can” contain- ers, with a handle and lid. While the company does 90 percent of business in its signature prod- uct, it also offers a line of room sprays, bath salts and warming lamps, one of which is a new type of burner it will debut next year. The complete product line can be seen at
PlanetNaturals.com For those seeking a more
“green” product line, Incense Plaza might have what you’re
looking for. Started by Vinod Dafani back in 2003, he saw an opening in the marketplace for natural incense because, as he puts it, “the market hadn’t evolved yet.” Dafani noticed that most in- censes for sale, “Were the basic rolled scents; we saw the need for getting more combinations of in- censes to market.” Incense Plaza started off with some 30 different combinations in its product line. “Business was pretty slow at fi rst,” Dafani admits, “but now it’s tak- ing off, especially with the green evolution.” Incense Plaza’s pricing is also an inducement for retailers. “Our current best seller is sandal- wood,” Dafani says. “It wholesales for $1.50 for a bundle of 120 sticks, and from $6 to $16 for 180 sticks
of a higher-end brand. But retail- ers can realize a minimum 130 percent markup, and up to a 200 percent markup.” Incense Plaza wholesales to a
number of outlets, including fl ea market vendors, convenience stores, gas stations and gift shops. The company sells mostly via its website,
incenseplaza.com, “but we sell by catalog, too,” Dafani says. “We send out about 400 a year.” In addition to the incense sticks, they carry a full line of ash catchers, the most popular being the “Coffi n Box,” which whole- sales for $3 but retails for $9.99 and up. The company is also staying ahead of the market by constantly bringing out new prod-
continued on page 74 value merchandise expo 2011 JANUARY 23-25
JAVITS CENTER NEW YORK CITY
Participating exhibitors will offer an assorted product mix of Apparel, Consumer Electronics, Health & Beauty, Housewares, Gifts, Novelties, Souvenirs, Sporting Goods, Toys and many other items to area retailers preparing for the summer season demands.
Register Today! Looking to Exhibit?
Booth Prices at $1,995/booth. Email us:
sales@vpexpo.com
72 November 2010
Take advantage of overstock deals offered by suppliers with excess inventory. Capitalize on the low freight cost from local suppliers.
Admission is FREE! See you in January!
www.vpexpo.com or Call:(877) 248-5327
is Now INDEPENDENTRETAILER
You Are Invited
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