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“Love Lies,” marketed under Veneto’s “All Star” brand in 3.3 ounce bottles. Veneto also has its own version of Donna Karan’s “Be Delicious” scent called, “Lus- cious,” which they’re currently bringing to market. It wholesales for $10 and retails for between $60 and $70. Sensing a new trend in the
marketplace, Veneto is also stocking up on men’s fragrances. “Traditionally, fragrances have always belonged to women,” Mosley says. “Now we fi nd that a lot of women are requesting men’s fragrances for their men.
It’s not the men buying it; it’s the women.” As such, Veneto has expanded its line of scents for males, with much success. The company is also rolling out a unique line of scents under its own label, Veneto Fragrance. “The line includes 12 scents for men, and 12 for women, all in 15 milliliter bottles,” Mosley says. “They’re all made and designed right here by the company; the
fragrance, the design, the box, everything.” The line wholesales for $24 a case, or a dollar a bot- tle, and Mosley says retailers are selling them for two for $5, or three for $10, depending on the particular item. “It’s got a nice markup,” she says. “It’s going to be our best seller.” Veneto has all products on
display in its Miami showroom, where nearby customers can see the latest wares when they stop in to pick up their orders. And, Mosley reports, business is in- creasing as the holiday season gets closer. “Business has been good, and we’ve been keeping our head above water,” she says. Veneto does most of its business
continued on page 66
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