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At Kiosks continued from page 88
is remaining at the end of their season for a refund.” Kerusso also backs up its
kiosk customers with sales ad- vice, a point of company pride. “One thing that Kerusso takes pride in is the support we have to offer when it comes to help- ing retailers to merchandise the product,” says Sweatmen. “For example, our apparel display is designed to present the Kerusso tees like artwork instead of just a T-shirt. Customers that have used our apparel display have found signifi cant increase in their sales, primarily because
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of the intriguing way it presents a large amount of product in a very small amount of space.” With decades of retail ex-
perience, the company has an excellent sense of what sells and what doesn’t. For kiosks, apparel is king, and gift items come next. “Our apparel designs are what really capture the at- tention of the customers during that very small window of time, say three seconds, as they walk by the kiosk,” says Sweatmen. “Our apparel is typically about 85 percent of what Kerusso sells at kiosks.”
Kudos, Contributions and Community
Of course, Kerusso sells to a wide range of retailers, large and small, and it is for good reason that the company has earned a range of accolades. For the third straight year, “Inc.,” one of the nation’s premier business magazines, has named Kerusso to its Inc. 5000, an exclusive ranking of the na- tion’s fastest growing private companies. Kerusso is regularly listed in the top 30 of the an- nual Top Volume Decorators by “Impressions,” an apparel trade magazine. The company earned a 2010 Partnership Award from Family Christian Stores, a 2009 Accessories/Apparel Christian Retailing Retailers Choice Award, and a 2008 Best Booth Staff CBA Impact Award. That speaks to the compa-
ny’s excellence in business, but Kerusso prides itself on making a contribution to the community
continued on page 91 is Now INDEPENDENTRETAILER
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