Go Back to www.IndependentRetailer.com PRODUCT TRENDS


Soy Candles: New Twist On


Ancient Product continued from page 54


healthy and can eventually coat furniture and walls. Fikes offers not only a modern


wax for her candles, but also a modern container to hold them. “We choose containers that have a modern appearance. I do not use the hexagon jars or jelly type jars. We offer fi ve styles of jars to choose from,” she says. With 20 years of retail expe-


rience, Fikes also knows how to make a product that appeals to resellers. “I have learned to be successful by treating my custom- ers the way I would want to be


treated. Customer service is a top priority, along with a high quality soy candle,” she says. She has sold extensively into the fl ea market channel, and is making a push into more independent retail stores. Fikes caters to retailers with


tailored products. “We custom- ize labels for the retailer,” She says. “This way they can get repeat busi- ness from the customer, since it is an excellent product. Also, we will provide educational material


about soy candles to educate the customer.” For example, she offers detailed information on how best to burn a candle. Retailers can expect keystone


margins, she says. “A 16 ounce candle wholesales for $8 and retails at $15.99. An 11 ounce tum- bler wholesales for $6 and retails at $11.99,” according to Fikes. The minimum order is $175, and vol- ume discounts are available. ■


For more information: Dallas Soy Candles 1200 Shady Elm Lane Lewisville, TX 75067 Tel.: 469-322-3500 Fax: 469-322-2646 Email: edith.fi kes@dallassoycandles.com Website: www.dallassoycandles.com


56 November 2010


is Now INDEPENDENTRETAILER


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