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says that producing clever and funny designs is a company stan- dard. “About a third of our designs are parodies that are intended to resemble things that are popular in our culture,” he explains. For example, the company has paro- died a popular video game with its, “Called to Duty,” shirt, as well as the social networking site with its, “faith book,” design. “Combin- ing someone’s passion for things that they enjoy or are involved in, with their passion for their faith, makes for a great selling product,” says Sweatman. Another factor that makes
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At Kiosks continued from page 91
KIOSK KORNER Keeping The Faith
Kerusso’s products so appeal- ing, of course, is their Christian theme. “Another reason our prod- ucts stand out is because there are so many people in malls that resonate with the message our product is sharing,” explains Sweatman. “Newsweek did a survey and found that 85 percent of people claim to be Christian; however there are not that many products in most malls that cater to this large demographic, so our product stands out.” It stands out with retailers as
well, for dollars and cents rea- sons. Sweatman says that the minimum order is, “just $250 on the initial order, and then no minimum order after that.” The kiosk program offers the best prices the company charges. “Anyone who gets involved with the Kerusso kiosk program will automatically receive the lowest wholesale cost on our products that we have to offer,” says Sweat- man. “We don’t have a special, because this program is special.” And with these low prices, he says that retailers can expect margins of 200 percent on the majority of Kerusso’s products. ■
For more information: Kerusso 402 Highway 62 Spur Berryville, AR 72616 Tel.: 870-423-6242 Fax: 870-423-3568 Email: Use the online form at
www.kerusso.com/ContactUs/ Sales.aspx Websites:
www.kerusso.com Or
www.christiantbiz.com
Visit
IndependentRetailer.com, For Today’s Business News & Updates. 92 November 2010 is Now INDEPENDENTRETAILER
www.ezimpexonline.com
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