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FOR BUSINESSES looking to test market a new idea, lower their rental costs or just try out something new, pop-up stores might be the way to go. A re- cent article in INC. magazine reinforces that idea. “Pop-up stores seem to be popping up everywhere,” the story notes. The national retail vacancy rate is at a three year high, so these temporary shops dropped into empty spaces have be- come an attractive option for both business owners and landlords. “It’s a great way to
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market your products or your real estate,” says Christina Norsig, CEO of PopUpInsider. com, a site that lists available pop up locations. Indeed, with retailers getting ready for the holiday shopping season, more and more companies are sell- ing their goods out of pop up stores. “Large fashion retailers and high-end designers have long demonstrated the success of the pop-up model for gener- ating buzz about new brands and designers,” The Wall Street Journal notes. “But now, small businesses in a wide range of industries are testing new re- tail concepts and markets by leasing commercial space on a short term basis, in some cases for just a few weeks. They say property owners are more re- ceptive to the arrangements than in the past, because the downturn has increased vacancy rates.” David A. Jacobs, director at
Llenrock Group LLC, a com- mercial real estate investment bank in Philadelphia, tells the Journal that commercial leases typically average five
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