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www.IndependentRetailer.com KIOSK KORNER Keeping The Faith At Kiosks
KERUSSO, THE premier U.S. producer of Christian themed apparel, is a big operation cov- ering ten acres in Berryville, AR, with over 65,000 square feet of manufacturing, shipping and offi ce space. Creating more than two million individual products annually, Kerusso has attracted major media attention and made a huge impact with its philanthropy and advocacy. That product range does have a guiding idea: portability and everyday use. “The main focus of Kerusso is to offer products that people can take with them during their daily lives to reach
merchandise, including guitar picks, drum sticks, and guitar straps, just to name a few.”
Catering to Kiosks
out to people,” says national ac- counts manager, Kyle Sweatman. “So the majority of our items are apparel items: adult tees, specialty tees, junior tees, kid’s tees, and hooded sweatshirts. We also have accessories, tools, buttons, toys, and music related
But this wide ranging and big selling company makes a point of catering to kiosk customers. According to Sweatman, “De- pending on the season, we have between ten to 20 kiosks that exclusively offer our products, and another fi ve to ten that of- fer our products as a portion of their kiosk.” The company offers several policies designed to lift kiosk retailers specifi cally. Says
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Polyresin
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Home Decor Bandzmania Catchers Dream
Fleece and Queen Mink Blankets
INDEPENDENTRETAILER.COM for Industry News & Updates
November 2010
87
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