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WEATHERFONE MIDWEST is offering retailers a chance to whisper in shoppers’ ears when they call a free hotline for weath- er and time. The WeatherFone product is a phone in system that retailers use as an advertising channel, says company presi- dent, Charles Engram. “A retailer would put the system in their town, promote the number, and then promote their business,” he says. “People call in and the retailer can tell them about their local specials before they hear the time, temperature, and lo- cal forecast.” People dial in for free, hear an ad, and then hear
the weather. The system offers a possible
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WILD BERRYBIGGIES 800-824-6521 46 November 2010 Distributed by G. F. D. Imports
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revenue stream as well. “Retail- ers can use it to promote their own business, or they can in- volve other people to advertise on their system,” says Engram. “It also gives retailers the oppor- tunity to involve their suppliers. They pick their premier suppli- ers and let them have time on the WeatherFone for promoting products that are available in their store.” The system is programmable,
customizable, and exclusive, so there is no fear of competi- tors setting up their own lines locally. A barebones model with basic options costs under $8,000 installed. For more op- tions, the price does not increase too much, says Engram. “It becomes self supporting,” he adds. “A system like this lets
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