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WORD OF the Chapter 11 fi ling of video giant, Blockbuster, does not necessarily mean a death knell for all video stores. Ac- cording to the Christian Science Monitor, small, independent re- tail stores are surviving nicely by catering to their customers’ needs and fi lling a specifi c niche in a specialized market. “Blockbuster employees literally


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28 November 2010


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laughed in our faces when we opened our doors in 2000,” Matt Martin, co-owner of Black Lodge Video in Memphis, TN, told the Monitor. But a decade later, Black Lodge is one of the big- gest video stores in the Eastern U.S., and its business continues to grow, the Monitor reports. The secret to Black Lodge’s success, says Martin, is that the store, which occupies a 3,500 square foot house with a music studio


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