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Go Back to www.IndependentRetailer.com COVER STORY Fragrances &


Scented Products continued from page 67


the model,” she says. “Retailers are selling them for $60 to $75.” Matt’s Incense also sells a full line of the oils used in the lamps. Available in 12 ounce bottles, they have eight different scents including China Rain, Cinna- mon Stick, Gardenia Blossom, Blooming Jasmine and more. The minimum required order is only $50, and discounts are offered for quantity purchases. The company also carries a wide assortment of incense sticks and both body and fragrance oils. The 11” oil dipped incense sticks are available in eight dif-


WWW.VDIMPORTERS.COM 120 sticks for $2.25


Fragrance Oils, Incense Sticks & Candles. 305-620-2006


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Plug In Lamps


Price 65¢ ea. 1/2 oz


ferent colors and more than 150 different fragrances, sold in bun- dles of approximately 100 sticks per bundle. “Most customers or- der them by 50 to 100 bundles at a time,” Simon says. “And, of course, we offer a discount for quantity orders.” Not surpris- ingly, Simon says some of her best selling scents are the classic favorites Patchouli and Sandal- wood, along with the more recent China Rain and Nag Champa. Matt’s fragrance oils come in a concentrated half ounce clear bottle, with an attractive silver label and the fragrance listed on top; they wholesale for $1.25 each. Their body oils come in a quarter ounce size of dab on amber bottles, and wholesale for $1.75 each. Simon says she’s noticed a signifi cant shift to the Web by her customers. “Where we used to send out 20 to 30 cat- alogs a week, we’re now shipping about 20 a month,” she says. For those looking to add some


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Hem Incense - 20 sticks/box More than 100 Fragrances


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Aroma Lamps Electric FULL LINE OF


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4” Candles .69 ea.


Wood $6.99 ea. VD Importers Inc. Miami FL 68 November 2010 $2.50 ea.


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fl ameless fragrances to their lineup, retailers might consider getting in touch with Joel Patter- son, CEO of Planet Naturals. His company manufactures, “Rain- bow Rocks Crystal Potpourri,” a line of scented and colored absor- bent sea salt that can fragrance a large area without fl ames or smoke. Patterson originally be- gan working at his father’s store at the Dollywood theme park in Tennessee, but then eventually started marketing the rocks on his own. Patterson’s wife tried a fl ea market, and even after making only ten sales the fi rst continued on page 70


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