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Go Back to www.IndependentRetailer.com COVER STORY Fragrances &


Scented Products continued from page 72


ucts, and Dafani has two that are currently drawing a lot of interest. “We’re offering ‘parampara’, which is a natural incense with top notes of sandalwood; it’s picking up in sales,” he says. “And our ‘Woods’ scent is made with all natural oils and resins; it’s doing really well.” For those interested in trying


the line without too big a com- mitment, Incense Plaza offers a unique starter pack. “It features 30 packets of incense sticks with 120 sticks each; 20 fl at ash catchers; and six Coffi n Box ash catchers, all for only $100,” Dafani says. In- cense Plaza’s minimum order size


was $75, but has been reduced to $50 until December. “We’re also offering free shipping on orders of $150 and more,” he says. So, why should someone consider adding the Incense Plaza line? “It’s an impulse buying product,” Dafani says. “It’s a good way to increase sales.” Those looking for a more


“down home” and traditional line would do well to visit the folks at Southern Candle. Founded by Randy Whittington and partner Gary Jordan in 1998, the com- pany was started after customers of their overstock business began inquiring about quality candles, but couldn’t fi nd any they liked. Whittington then decided to start producing a quality product on


his own, and the company took off. “We’re a high-end candle company,” Whittington says. “We sell to mom and pop re- tail outlets as well as gift stores. We also have our own printing operation, so we can do private labels,” he says. “We sell to a lot of companies who then resell the candles under their own la- bels.” Southern Candle carries a wide and varied line, and they’re always coming up with new con- cepts. “We offer more than 100 scented candles, each available in several different sized contain- ers,” Whittington says. “We also sell ‘tart packs’ and the melters that go with them. The tarts come in six pack breakaway cartons.”


continued on page 75


Gem, Jewelry & Lapidary Wholesale Trade Shows & Sale 2010


Las Vegas, NV..............................June 4-6 Detroit, MI .................................July 9-11 Franklin, NC ............................. July 22-25 Spruce Pine, NC ................. July 29 – Aug. 1 Tucson, AZ .........................September 9-12 Minneapolis, MN ............... September 26-27 Detroit, MI ..............................October 1-3 West Springfield, MA ................ October 8-9 Asheville, NC........................October 26-27 Orlando, FL ..........................October 29-31


glwshows.com 2011


Asheville, NC...........................January 4-5 Orlando, FL .............................January 7-9 Tucson, AZ ........................Jan. 29 - Feb. 11 Minneapolis, MN ..........................April 3-4 Detroit, MI ................................ April 8-10 West Springfield, MA ................. April 15-16 Orlando, FL ....................... April 29 – May 1 Franklin, NC ................................ May 6-8 Las Vegas, NV............................. June 3-5


***Dates are Subject to Change***


 


 74 November 2010 is Now INDEPENDENTRETAILER


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