IN THE NEWS MOVIE PREMIERE TAKES TO THE SKIES
The curtain closes on IFE movie pioneer
A pioneer in the inflight entertainment industry, Evelyn Gordon, has died aged 75 after 40 years as a top executive at 20th Century Fox. Gordon was executive director
Qantas and Disney have joined forces to stage a movie premiere at 30,000ft .
Disney’s latest family movie, Planes, will take-off on a Qantas Boeing 767 aircraft providing 254 passengers from across Australia with a once in a lifetime onboard premiere experience. The film is an action-packed 3D animated comedy which tells the story of Dusty, a crop duster with dreams of competing as a high- flying air racer, and Rochelle, a confident and capable Australian plane with a kangaroo painted on her side.
Qantas will be painting one of
"Mobile apps now permeate every step of the journey and core aspects
of operations" Ilya Gutlin, SITA President, Asia Pacific
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its aircraft with Planes livery as part of its support for the film and will host the premiere on this aircraft in September. “This unique premiere combines storytelling with fun, innovation and a once in a lifetime experience that reflects the core essence of Disney,” said John Cracknell, md The Walt Disney Company in Australia. “We are absolutely thrilled to have Qantas as our official co-pilot for Planes in Australia as well as for the best family entertainment in the skies.” Olivia Wirth, group executive brand, marketing and corporate
Hollywood gets onboard in Bolivia
IFE Services is to provide a selection of Hollywood and regional movies in English, Latin Spanish and Castilian Spanish to the Bolivian national
affairs at Qantas said the airline would be working with Disney on lots of activities around the film including seat giveaway promotions running in Australia. The film launches in cinemas during September too and will be presented in Disney Digital 3D in select cinemas.
Qantas celebrates 93 years of flying this year and The Walt Disney Company enters its 90th year in October. Cracknell added: “Qantas and Disney have been serving Australians for many years and are synonymous with best in product, service excellence and innovation.”
carrier, Boliviana de Aviacion. The agreement is expected
to be followed by an expanded content package in the future. The airline’s main hub is Jorge
Wilstermann International Airport from where it serves a comprehensive domestic network in Bolivia as well as
of technical operations for the non-theatrical department at Fox and dedicated much of her career to issues surrounding the playing of movies and TV shows on aircraft. Gordon worked to ensure the film industry could meet airline's individual requirements and was instrumental in the creation of edited film versions for onboard use and also for allowing the early procurement of foreign-language tracks as well as subtitles. The onboard movie market
sector grew considerably during her career and now generates a significant portion of studios' non-theatrical revenue. As both a board member and
treasurer of the World Airline Entertainment Association (now re-named the Airline Passenger Experience Association), Evelyn Gordon represented 20th Century Fox at a range of industry events worldwide. In 2001, the WAEA gave her
a lifetime achievement award, which was presented at the organisation's annual event in Brisbane, Australia.
international services to Sao Paulo, Buenos Aires and Madrid. IFE Services is the leading inflight entertainment provider in Latin America with other clients including TAM Airlines, LAN Airlines and Aerolineas Argentinas.
www.boa.bo www.ifeservices.com
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