Creative Kitchen Dinner is served
Infl ight caterer, HACOR, is building business fast in the City of Angels with heavy investment and a fi rm focus on friendships
Well known for the quality of its food and its personal service, HACOR has gone from being the inflight caterer of just one principal customer to catering eight airlines, seven of which rank in Skytrax’ Top 15 airlines. With a highly-motivated workforce and heavy investment in modern equipment and safety as a priority, the company has built its position by evolving to meet demand. The culinary staff employed reflect the needs of the airline customers so include French executive chef, Christophe Cosnier; Japanese chef Yoshikazu Endo; Morrocan sous-chef Driss Battagi, who works in the company's Halal kitchen; Mexican sous-chef, Ramon Jimenez; Filipino chef, Carl Orlanes; and two Taiwanese chefs, Benny Wang and Ping.
Asian and Western cuisines dominate the dishes supplied and HACOR reports strong trends towards menus which are made with socially responsible and sustainable products. There is also a growing demand for products that have local flair and identity, so HACOR’s chefs have worked with celebrity chefs and other locals to create airline-appropriate interpretations of menus which reflect the local Los Angeles culture and sub-cultures. Tomu Odawara, director of marketing, says: “Our goal is to continue to invest in our core foundations: our building, equipment, structure and staff, and to become the preferred caterer for airlines out of LAX. With constant and proactive upgrades to our catering unit, new refrigerated trucks, new dishwashers and on-going training for our staff, our aim is to ensure our customers
FAST FACTS
Produces 10,000 meals per day with a capacity for up to 15,000
Operates 24 hours a day
Supplies to Singapore Airlines, Asiana Airlines, Cathay Pacific Airways, EVA Air, China Eastern Malaysia Airlines, Philippine Airlines, Turkish Airlines
Operates 21 catering trucks
WHO: HACOR WHAT: Boutique infl ight caterer WHERE: Los Angeles, United States USPS: ‘Our very qualifi ed and talented staff’ FAMED FOR: One of only two kitchens in the US to operate its own full service bakery AWARDED: Best Performance of 2012 - USA Caterer of the Year by Asiana Airlines
“Our relationship with our airline customers is more than just a partnership. We build friendships and this creates trust, good communication and the most positive partnerships”
receive top service and supplies through every part of their involvement with us. “We are totally committed to quality and have bolstered our hygiene department with additional staff and added a new air shower through which all staff access the main production floor. All critical entrances have double-recessed nylon curtains too. “The recent addition of new MEIKO dishwashing machines reflects that commitment to quality too. These are costly investments but thanks to their modern features and performance standards, equipment put through these comes out cleaner than ever. We exclusively have multiple Meiko dishwashers which we’ve added in the last two years and will be the first US kitchen to install an OMORI cutlery
pack machine from Japan which has hugely superior performance.”
The company has also built its profile in LA by getting involved with local events such the LA Food Bank where its staff has packed food provisions for the needy, and a Midnight Mission, serving food for the homeless. Odawara adds: “Our relationship with our customers is more than just a partnership. We build friendships and this creates trust, good communication and the most positive of partnerships. We support them too in community activities which we are always happy to get involved with.”
Pictured: Tomu Odawara, HACOR director of marketing (centre) with members of his management team at the LA Food Bank project
WWW.ONBOARDHOSPITALITY.COM 73
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