BEST OF ITALY
Sommelier Assocation. Until October 31, 2013, Business fliers departing Italy will enjoy a menu commemorating the bicentenary of Giuseppe Verdi's birth, with dishes from his home region Emilia Romagna. In 2010, Alitalia presented a project called "Take off with genuine Italian flavours," designed to promote Italian DOP (protected designation of origin) and IGP (protected geographical Indication) products onboard and in Club Freccia Alata lounges. The airline's use of finest Italian
produce doesn't just stick to cuisine. The dinnerware, flatware and glassware are designed by Richard Ginori, the napkins, blankets and pillows by luxe Italian company Frette and the personal care kits by Bulgari. Regional airline Air Dolomiti has
grown from small beginnings in 1989 to a fleet of 20 aircraft. These days, German carrier Lufthansa holds a majority stake in the airline, so how has it managed to remain Italian in essence? “We are the ambassador of Italian style and taste in European skies, with our food, the beverages, the look of our uniforms and our onboard service,” says Air Dolomiti’s corporate communication and marketing director, Cristina Silvestri. From the end of
pag 23-12-2011 11:12 Pagina 1 August 2013, the airline's
Business passengers will be dining off Settimocielo by Air Dolomiti, a new-look tableware range designed by Carlo Giannini, based in the North Italian city Bresica. The graphic designs are in the airline’s institutional colours of white and turquoise and “focus on function and clean linear design.” Air Dolomiti has also launched new crew uniforms by Laura Strambi, the fashion designer and director of Laura Strambi & C.S.a.s. in Milan, a
"Alitalia's Business menu rotates to showcase different Italian regions"
design studio that collaborates with important Italian brands such as Bulgari and Borbonese. Strambi used natural materials for pieces including a waterproof trench coat in cotton and pure silk foulards and scarves. Proving that Air Dolomiti takes the tagline ‘made in Italy’ seriously, the entire production line for the uniforms was only entrusted to 100% Italian hands, using branding specialists Carmi & Ubertis and manufacturers Metiki – both based in Milan. Why would they go elsewhere? It seems Italian stands for quality, style and authenticity, whatever your definition. •
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