Event Review
AIRLINE RETAIL CONFERENCE 2013 JULY 3-4, PARIS
customer intelligence. If you combine the two and make the information relevant, timely, authentic, and accessible at all touch points, you have passenger intelligence.” AR expert, Tero Taskila, previously ceo at Estonian Air and coo at airBaltic, said that AR revenues have grown 10x in the past six years and quoted over 40 products passengers could buy when booking a ticket. Some charges are considered punitive, such as check-in fees, whereas value-added purchases can include extras such as fast tracking, lounge access and car hire. With the increase in smartphone use, airlines should consider connecting with their passengers as they drive to the airport. Why not sell them an upgrade? “Instant gratification and gamification will come with increased mobility”, he added.
Tero quoted Qantas as being top of the league for attracting AR through its Frequent Flyer Programme, giving loyal passengers Qantas points every time they use a certain credit card.
Rip-off warning for BOB Selling food aboard flights in particular has become a real moneymaker for airlines but a new study by travel comparison website, TravelSupermarket warns that some airlines are ripping their passengers off when it comes to buying in-flight snacks. According to the study, markups on the prices of food items ranged from an average 241 percent for baked goods to a whopping 2,601 percent for hot drinks. “Airlines realise they have a captive audience of potentially hungry mouths to feed once they close the aircraft’s doors,” said Bob Atkinson of TravelSupermarket.
DHL’s Food Innovation Council headed up by master chef Willie Pike and David Walklate of Salon Culinaire gave a presentation on food trends and ways to excite the palate in the air. "The modern diet should be fresh,
light, healthy and tasty – whatever the customer is buying”, said Willie. He named the four essentials for creating tasty food in the air as 'sweet, sour, salt and spice’. As people travel more their diets become more varied. “Chicken tikka masala is the most popular dish in the UK right now and strong flavours are coming out of Mexico, Asia, Japan, the Middle East and North Africa", added Willie. “Using new types of bread in a sandwich can excite the taste buds and there is no reason why the best bacon butty ever cannot be served in the air”, said David.
Dorothy Burton, inflight product manager at DHL, talked of interactive salads with hot or cold protein keeping the short-life salad separate from the longer life protein to keep the product fresh.
Steve Osborn from Leatherhead Food Research gave a scientific slant on the topic of ‘Fresh, organic,
→ GUESTLOGIX CONFERENCE
The 5th Annual GuestLogix User Group Conference will take place September 23 – 25, 2013 in London, bringing together airline and rail professionals from around the globe for interactive sessions, presentations, networking events and POSie Awards ceremony.
Conference sessions will include: • Device management strategies & ELMS device logistics - looking at how to get the best out of point-of-sale-devices.
• Global payment strategies for reducing onboard risk – tackling the issues of onboard retail fraud.
• Becoming an analytics-driven organisation – how analytics can reduce onboard waste and better equip each trip to meet product demand.
• How destination-based content – such as theatre tickets and ground arrangements - can drive additional ancillary revenue. There will also be airline exclusive sessions including a panel debate on buy-on-board programmes; a duty-free forum discussing tips for tailoring a duty-free programme; a session looking
ARC in Paris was supported by over seventy supplier exhibitors featuring a mix of major global brands and exciting new products
nutritional better food in the air on an F&B budget', reminding us that mood and emotions can influence perception. While F&B remain the main earner for airlines, watches, sunglasses, kids' games and jewellery are also big sellers. Chocolates, headphones, wines and scarves were all among the exhibits in and the most intriguing new product for me was SkyTent "for passengers wanting their own inflight sanctuary”. Whatever next? See ARC photo gallery at
onboardhospitality.com
at how consumer mobile devices can be converted into onboard POS terminals; how airlines can get the most out of their retail programmes, monetise self-service retailing through IFE systems; or build sales pre- and post-flight with pre-order capabilities and product delivery.
Rail exclusive sessions will look at ways train operators can get the most out of onboard retail platforms and use consumer mobile devices as onboard POS terminals as well as a roundtable debate to share profitable tips and strategies. There will also be a session for flight crew.
eiseverywhere.com
WWW.ONBOARDHOSPITALITY.COM 57
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