Global Perspective
...Making them smile
Australasia
Air New Zealand is taking onboard service to a new
level – celebrating the first-ever same-sex marriage at 30,000 feet. Same sex marriage becomes legal in New Zealand on August 19, and Air New Zealand has been on the hunt for a special Kiwi couple to prove that love is truly in the air by tying the knot on a flight between Queenstown and Auckland.
The campaign was expected to generate lots of great publicity for the airline as well as offering one lucky couple the wedding and honeymoon of a lifetime.
www.flyingsocialnetwork.com
UK
There have been unusual goings on at London
Heathrow where time travel seems to have become the order of the day.
BBC Worldwide has teamed up with London Heathrow to celebrate the longest running TV sci-fi series in the world, Doctor Who. Until September 1, passengers travelling through Heathrow are being treated to a variety of exciting Doctor Who themed experiences including: appearances from the famous Cybermen, TARDIS photobooths, genuine props and memorabilia, and augmented reality experiences from Britain’s best- loved drama series.
The Heathrow activity marks international commemorations of the show’s 50th Anniversary.
Middle East
While music, gifts and even holidays might be
commonplace transactions from a smartphone these days, you might think a private jet flight worth half-a-million dollars would put even the most confident (and deep-pocketed) technophile out of their mobile comfort zone.
Not according to private jet booking service,
PrivateFly.com, which has just announced its biggest-ever sale via its iPhone app. The booking, made by a family office in Saudi Arabia, was for a multi-leg business trip to Europe. The client used the app to hire a Boeing Business Jet with office, board room, lounge, VIP bedroom, and two bathrooms for a cool $500,000.
www.privatefly.com
North America
Heineken has been building on its onboard
profile by tapping into consumers with a travel bug at JFK airport, New York. Offering them a free beer and the chance to win a holiday of a lifetime, the global beer brand set up a departure board in Terminal 8 to offer passengers the chance to take a trip to exotic destinations around the world. The only snag: those volunteering couldn’t choose their destination and had to depart immediately! The marketing stunt was designed to promote Heineken's 'Dropped' campaign, an online series in which four men are sent to remote destinations around the world.
WWW.ONBOARDHOSPITALITY.COM 51
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