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Women in sports:


Gender gap narrows, but persists


everyone has been able to enjoy. T By ROSIE CORBETT


Rosie obtained her MBA whilst studying in America on a soccer scholarship. She plays rugby for Jersey United Banks Ladies, football for St John’s Ladies and recently represented Jersey in the Touch Rugby European Championships in Italy.


The London 2012 Olympics have served to reignite the passion that Great Britain has for so many different sports. The Olympics were not only an historic display for the Great British athletes, winning more medals than ever before, but it was also a clear depiction of Britain’s ability to produce a well organised and successful event presented on a global stage. It also provided a very significant and meaningful illustration of the development of women’s sport.


London 2012 was the first Olympic Games to feature a woman from every competing country as women from Saudi Arabia, Qatar and Brunei had never competed in the Games before. Team GB’s gender breakdown was the closest it has ever been, with female athletes making up 48% of the record- breaking Team GB competitors; the US national team sent more women than men to the Olympics for the first time in their history; for the very first time, women’s boxing was featured as an Olympic discipline.


Page 62 Jersey's Olympic Legacy


he summer of 2012 has been a spectacle of sporting brilliance that


These examples are but a few of the facts that can be stated to show how the gender imbalance within sport is shrinking.


Despite the vast headway that women’s sport has made this century, there are still dismaying truths about the disparity between the genders in sport. Controversy over the incongruent treatment of male and female athletes was caused when it emerged that both the Japanese women’s football team and Australian women’s basketball team had flown economy to London, while their male counterparts had enjoyed the indulgence of business class. The Women’s Sport and Fitness Foundation cite that between January 2010 and August 2011, sponsorship of women’s sport in the UK amounted to just 0.5% of the total market. Barriers to entry, such as sponsorship and funding, make it even more difficult for aspiring women to reach their full potential. London 2012 has projected women’s sport on a global platform and has shown that investment into women’s sport is not merely a valuable method to enhance the accomplishments of elite women as well as those at grassroots level; it is also an untapped market that can be


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