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Some facts about Waitrose:


Some facts about Waitrose: In the late 1980s, Waitrose was the first supermarket to introduce a new ‘delicacy’ called houmous


In 1983, Waitrose introduced supermarket shoppers to organic food and today holds a 22% share of the UK organics market


There are eleven Waitrose branches outside the UK, including three branches in Jersey, two in Guernsey and six in the Middle East


Waitrose customers’ favourite flavour is ginger and it comes as: fresh, crystallised, cakes, biscuits, ice


cream, ale, beer…over 50 Waitrose products contain the fiery root


Waitrose was the first supermarket to switch to 100% Fairtrade bananas in 2007


An exotic fish – ‘fresh tuna’ – was introduced to shops in 1992. Now it’s one of the top selling fish


In 1997, Waitrose introduced Sushi to UK supermarket shoppers for the first time


Waitrose sells a toilet roll containing cashmere


Its Baby Bottom Butter Wipes are made from recycled t-shirts


The smallest Waitrose is just 525 sq ft and can be found inside British


Airways’ Head Office


Waitrose has worked with several small, fledging companies to launch their products – including Innocent smoothies and Tyrrells crisps


The essential Waitrose range was launched in 2009 and now accounts for 18% total sales with over 1,600 lines


Recent additions to the range include crème brûlée, mozzarella, smoked salmon and parmesan


Waitrose is the only supermarket with its own vineyard


After 25 years service, Waitrose Partners are entitled to six months paid leave


Waitrose has also been investing time and effort in its relationships with Channel Island suppliers. In 2012 Gary Grace was appointed as buying adviser of fresh produce in the Channel Islands and he now works across Guernsey and Jersey supporting the branches and islands’ producers.


Working closely with local producers of meat, poultry, fish, dairy and vegetables to help grow their businesses, Mr Grace looks at a whole range of opportunities including making the most of seasonal flushes of produce. He is always looking at the seasonality of produce and planning ahead to ensure the stores continue to stock only the freshest and


highest quality local products, as well as making sure these products are promoted to customers in the right way.


Mr Grace said: ‘Waitrose is committed to the promotion of healthy eating and providing customers with the freshest fruit, vegetables, meat and fish plays a large part in this. The Channel Islands are renowned for yielding high quality produce and I’m pleased to be working closely with members of Genuine Jersey to build successful long-standing relationships with them.’


Waitrose further enhanced its commitment to the promotion of healthy eating with the launch of the


Waitrose LOVE Life range of nutritionally balanced products in 2011, which has been very popular with shoppers looking to eat less saturated fats and more wholefood ingredients. Earlier this year, it launched a Waitrose LOVE Life you count sub range which includes lower fat versions and calorie controlled portions of favourites, aiming to help customers eat 500 fewer calories per day. The brightly coloured calorie counts on the front of the packets enables customers to count the calories as they shop. Turn to page 54 to find out more about Waitrose in the community.


20/20 Waitrose Page 45


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