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Courtesy of the Jersey Evening Post Waitrose leaves its mark on Island life


by DUNCAN LANGSTON Director of Waitrose (Jersey) Ltd and Branch Manager of Waitrose St Saviour


In 2011, Jersey’s retail sector saw the arrival of Waitrose opening three branches in St Brelade, St Helier and St Saviour. The UK supermarket chain brought with it a commitment to delivering only the very best quality goods and services at affordable prices. The supermarket chain has been leaving its mark on island life too.


Duncan Langston, branch manager of Waitrose St Saviour, said: ‘Not only are customers looking for high quality goods and services at affordable prices, but increasingly they are conscious of where the food comes from, and whether it has been made with consideration of factors like the environment, animal welfare and food traceability. They also want to know what retailers are doing to support the community in which they trade.


‘Waitrose is renowned for its commitment to investing in the communities it does business in, so it was only natural that Jersey’s community benefits from Waitrose operating in the island.’


In May 2012, Waitrose launched its ‘Partner Volunteer’ scheme which saw the three branches donate a total of 750 hours of Partners’ time to charities and good causes in Jersey.


Waitrose customers also have the Page 54 20/20 Waitrose


chance to support local charities and good causes through the supermarket’s ‘Community Matters’ initiative.


At the checkout, customers are given a green token to vote for one of nine charities and causes – three at each branch - selected each month. Each charity and cause receives a share of £1,000 which is donated by each branch and divided according to the number of green tokens collected for each during the month.


During 2011 and 2012, more than 140 charities and causes in Jersey have benefited from the ‘Community Matters’ scheme. In 2011, the three branches donated a total of £30,000, and £48,000 was donated during 2012 - the first full year of trading. In November and December 2012, local charities and good causes benefited from extra funding - as each branch increased its monthly donation to £3,000 in the run up to Christmas. Waitrose decided that instead of making a ‘fancy Christmas TV advert’ the chain would donate the money saved as an additional £1million to good causes through its Community Matters ‘green token’ scheme throughout the UK and Channel Islands.


‘We believe it is important to give our


customers and Partners a choice about which charities and causes Waitrose supports and the scheme has been warmly received in Jersey. There are a large number of charitable organisations locally that are reliant on much needed funding. We are pleased that this scheme allows us not only to support them financially but to also help build awareness of the fantastic work they do,’ said Mr Langston.


The Community Matters scheme has helped safeguard the future of many charities and good causes in Jersey. It means that Waitrose and its customers have touched the lives of people from all corners of the local community from the young to the old, and to sick and vulnerable individuals, and it has made a contribution to protecting the local environment and its inhabitants. Asides from the Community Matters scheme, Waitrose Jersey Ltd. donated £4,500 in 2012 to the Little Green Fingers Project to help create a sensory garden for students at Haute Vallée and Mont à l’Abbé Schools to enjoy. The garden features a wide walkway providing easier access for disabled children and includes a range of different smelling plants and herbs and wind chimes.


‘We were only too pleased to help the Little Green Fingers Project, as many of the students that will benefit live in


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