Mega Brands will showcase its hotly-anticipated autumn/winter portfolio at the Nuremburg Toy Fair 2013 and reveal some of its biggest ever product launches
GIRLS AND BOYS Girls can experience Barbie’s world like never before with the Mega Bloks Barbie line (pictured). From the Build ‘n Style
Fashion Boutique, complete with clothes and accessories, to the Build ‘n Style Luxury Mansion with eight rooms to create and customise at will, Mega Bloks Barbie lets girls build, design, and decorate again and again. Plus, every set comes with
a different Mega Bloks Barbie mini-fashion figure. With 19 figures to collect, dress, and style, girls can build and style to create dozens of looks with Mega Bloks Barbie.
For boys, the Mega Bloks Hot Wheels collection brings the world's most famous car brand to building toys, featuring speed, action and performance. Boys can build and collect their favourite Hot Wheels vehicles and even customise their own creations. The product line also includes cool launchers and each set features a collectible Team Hot Wheels micro action figure to further enhance play.
VIDEO GAME BRANDS The Mega Bloks Skylanders Giants product line brings the action-packed adventure to life through construction. This ‘magical blok’ expression
combines buildable heroic characters, gruesome villains, unique vehicles and extraordinary locations, all inspired from the new and highly anticipated video game Skylanders Giants. Puzzles and role play products will be available. Mega Bloks Halo brings a whole new collection of authentic buildable sets to life. New characters, vehicles, and playsets, inspired from the Halo universe further enhance the building experience through the introduction of product innovation, build and combine opportunities, and even more collectable micro- action figures.
Marketing initiatives will
focus on further engaging the kid and collector fan community through consumer conversations and user-generated content. The toys will no doubt be boosted following the launch of Microsoft’s latest Xbox 360 video game Halo 4late last year.
PRE-SCHOOL Mega Bloks offers more than 25 years of creativity and fun for young children. The Mega Bloks First Builders range provides fun learning and developmental benefits through big blocks that are easy for little hands to assemble, for simple
stacking and building. Mega Bloks will continue to build on the successes of Mega Bloks First Builders in 2013 by offering a broader range of products and introducing more pink lines for girls. Building on the success of the first Smurfsmovie, and in anticipation for Smurfs 2 launching in August 2013, Mega Bloks Smurfs will introduce completely new products into the range. That line-up will include, for the first time ever, buildable Smurfs. These blue creations will be complemented by brand new artwork and packaging too.