The games and puzzles specialist will be using Toy Fair to unveil AppCards, a new range of card games designed for smartphones and tablets, while it will also be showing off its latest licensed signings. Items featuring Something Special and Bananas in Pyjamas will be on display, while visitors will also get the chance to demo the most recent iPieces games. These include Peppa Pig, Fireman Sam, Ludo and Pool. Following the launch of Stratego Sci-Fi – the futuristic game of battlefield strategy
THE IN THING
The In Thing will be showing off three new launches: Zombie Zity, Predasaurs and Jitzu. Zombie Zity is a new bobble head figure line, paired with a trading card range. The whole product line is incorporated with an online Zombie Zity world where users can play as their Zombie character, play games and explore the Zity world.
Dinosaur figure range
Predasaurs, meanwhile, is based around dinosaur tribes that live on the island of Predasurea. Each figure has its own detachable weapon and glow in the dark teeth. There are 24 to collect. Jitzu is a skill-based
throwing and battling game. Each piece is unique and
ARK DIY PRODUCTS
ARK DIY will be exhibiting two brands at Toy Fair: Red Toolbox and new construction toy, Triqo. Triqo was launched in the UK in 2012 and has already scooped a number of awards. It comes in the form of triangles and squares in ten bright colours, which connect together, piece by
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piece, allowing a child to create three-dimensional shapes. It is aimed at children aged four and above, with packs of ten going up to boxes of 250. Prices start from £3.49. Meanwhile, Red Toolbox (stand H86) is an innovative concept offering sets of carpentry tools
complemented by a selection of original and real wooden carpentry kits. The tools are specially designed to suit a child’s grip and are ideal for teaching and applying various skills. The carpentry kits enable
children to make items such as soccer table, go-kart or a toolbox. Kits are available
from a different element type and strength. The different elements and colour combinations all build a different unique structure. All of the three new launches will be TV advertised, with magazine sampling beginning in January.
The In Thing will also be
showcasing its range of licensed products including Skylanders Giants, Angry Birds Star Wars, Moshi Monsters and Bin Weevils.
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– Jumbo will be sharing the latest Stratego releases including a new card battle game, an iPieces game and fresh developments for Stratego.com. Targeting the adult market, Jumbo will be
exhibiting its new Wasgij Collector’s Box – this contains three 1,000-piece Wasgij Original puzzles and the first Only Fools and Horses Wasgij and Falcon puzzles. In addition, it will unveil a new Wasgij concept and the latest Jan Van Haasteren puzzles. Jumbo’s accessory range, Puzzle Mates, will feature the popular Portapuzzle and Puzzle & Roll figures.
On top of all this, 2013 is Jumbo’s 160th birthday – a new look stand, coffee and cake, plus some celebrity appearances will be part of the celebrations.
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ESDEVIUM
Esdevium will be supplying a new collection of Disney games to the UK for 2013. The range is spearheaded by the Disney Princess Dazzling Princess Game, but also features other licences such as Jake and the Never Land Pirates. The company behind
Gogo’s Crazy Bones, Magic Box International is back with a new potential collectable craze – Kobots Dual Action Game. It features 96 detailed figurines from six different teams, with the gameplay also using ‘Krators’ to flick the figurines’ bases and launch them either onto targets or each
other. The February launch will be supported by extensive TV support. Esdevium will also
present a new Wallace & Gromit Rocket Race game, as well as launching The Big Bang Theory party game. A number of special offers will also be available throughout the show.
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DRUMOND PARK
Drumond Park will be showcasing updated versions of several adult, family and children’s games. “The development time for
any of our new games can be anything up to two years,” explains Claire McCool, co- founder and marketing director. “By the time the prototypes are previewed at Toy Fair each January, they
are pretty near their final versions. But the advantage of showing them to our trade buying colleagues at this time is that we can take heed of their informed comments and opinions, and, if necessary, make any final tweaks before we manufacture.”