SPONSORED BY
30 UNDER 30
GEMMA LEWINGTON, 27 UK & EMEA Retail Marketing Support Supervisor, LeapFrog
Lewington is the lady responsible for managing the LeapFrog stand at Toy Fair, so has been hugely important over the past few months. This will be her first year organising the stand, and her commitment and dedication has impressed. Key
achievements include creating a consistent message through retail with online brand pages, catalogues and in-store POS, as well as the support at retail for the LeapPad2 launch.
HEATHER CORBETT, 29 Marketing Manager, UK & Europe, Innovation First International
This is the second time that Corbett has appeared in our listing, and since then she was also honoured at the Marketing Society Awards. When she joined IFI back in 2010, the firm and the Hexbug brand had very low profiles and awareness in the UK. Over the last two years, however, Corbett has worked tirelessly to implement a strategic and comprehensive marketing campaign to propel Hexbug to star status in the business.
AMY RUSSO, 19 PR & Marketing Assistant, John Crane
Russo began at John Crane as PR and marketing apprentice, before being promoted. She is in charge of all trade press editorial, consumer, PR, social media and also ensures that the company website is up to date and working correctly. On top of this, Russo has also been known to help out the sales team when they are snowed under. Russo completed her apprenticeship three months earlier than scheduled and passed all modules with distinction.
MAJEN IMMINK, 28 Senior Communications Manager, BTHA
Immink has worked with the trade body for five years, and is directly responsible for all Toy Fair PR and promotions, liaising with both
exhibitors and the media. She also manages Bastion, the Toy Fair’s external PR agency. On top of this, Immink works on issues affecting the toy industry on behalf of all BTHA members. She is a member of the public relations and
international matters and technical committees of the BTHA.
LUKE HILLIER, 29 Sales & Marketing Director, Click Distribution UK
One of the founding directors of Click, Hillier has been instrumental over the last four years in helping to grow the company’s turnover and profit, developing business with major retailers, independents and suppliers alike. His business partner and dad – Mark says that he is a visionary and has an amazing eye for products and licences, earning the respect of not only the team at Click
Distribution, but also the wider toy industry.
DAVE TOVEY, 23 Consumer Products Manager, Mind Candy
Tovey joined the licensing industry straight out of college in 2007, working his way up through the ranks of Entertainment Rights and Classic Media, from assistant to licensing manager. He joined Mind Candy in January 2011 as a consumer products manager to work on Moshi Monsters, back when it was still a relatively unknown brand in the business. Since then, Tovey has helped grow the licensee base to over 150 in the UK and internationally.
www.toynews-online.biz
DANIEL ABDELMASSIH, 26 Creative Director, Bladez Toyz
The CEO of Bladez, Iain Morgan, first met Abdelmassih in 2007, when he approached him looking to further his skills in business. Morgan soon appointed him as creative director, and since then Abdelmassih has overseen several major products including the radio controlled Star Wars R2-D2 and Android RC Robot. He has been responsible for managing projects including style guides, advertising, approvals, retail boxes and manuals.
SAM IRELAND, 26 Operations Manager, Bigjigs Toys
Ireland has apparently been involved with Bigjigs ever since he was old enough to test the products, and has played an invaluable part in the growth of the company. Ireland has plied his trade in every part of the business to understand the full workings from the bottom up. This has enabled him to improve certain areas and slimline the company, while maximising output. His enthusiasm for Bigjigs’ products, and the toy business as a whole, is clear, motivating others.
SHARDAY WELLS, 26 Account Manager, Norton & Co
Wells joined specialist PR firm Norton & Co as senior account executive at the beginning of 2012. She now oversees some of the business’ key toy accounts. Highlights from the past 12 months include arranging a LEGO Facebook campaign using Ben Fogle as the face of the brand, which resulted in national coverage. Wells was also key in the PR activity surrounding the launch of LEGO’s Olympic Minifigures, as well as the LEGO Star Wars Mini Maulings ‘stunt’ at Dream Toys.
ADAM BORTON, 26 Product Designer, Mookie Toys
Described as energetic and inventive, Borton has worked in the toy business for two and a half years. He has driven the product development department at Mookie, from purely Swingball- related toys through to brand new IP and toy creation for worldwide licences. Borton is responsible for hit outdoor toy, The Createaway Pull Along Turtle. In addition, he has created and managed the entire range of master toy play-sets and plush for pre-school hit, The Hive.
February 43
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