2013 will see Hasbro unveil new ideas on classic games, additional characters across all titles, as well as fresh Hasbro-branded children’s and family programming. From toys to games,
television programming and motion pictures, video games and publishing, not forgetting its comprehensive licensing programmes, Hasbro is using all of the assets at its disposal to leverage its brands as much as possible in the coming 12 months. There will be new and
innovative toys from its boys, girls, pre-school and gaming ranges, including additions to its popular Nerf blaster line, the Transformers Prime universe, My Little Pony Crystal Kingdom and new play-sets from Play-Doh. Transformers Prime Beast Hunters will be the touchstone for the award winning animated series from Hasbro Studios, with new
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action figures due to roll out in spring 2013. With Nerf, fans will get the chance to expand their collection with the arrival of new N-Strike Elite blasters. On top of this, Hasbro’s licensee partners will also be bringing out a range of blaster accessories. These will include electronics, sporting goods and wheeled toys. For girls, fans can continue to be part of the My Little Pony fantasy, with the launch of Crystal Empire in 2013. As well as the core toy line, merchandise will be available across most major licensing categories. Hasbro’s Branded Play vision is fully operational, with all of the company working together to provide fully immersive experiences for the consumer across the firm’s key franchises, and also to unlock opportunities for its retail partners. As a Branded Play company, with strong
marketing programmes and cohesive brand statements that translate across categories and products, Hasbro is confident that it offers all the fun for kids and families anywhere, any time.
STAND E120 020 8569 1234
Hasbro brands like Littlest Pet Shop and Monopoly will be found at Stand E120 at Toy Fair 2013